Sales Manager – Exhibitions / M.I.C.E.

Cornerstone Global Partners (CGP Group); Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Cornerstone Global Partners (CGP Group) is seeking a Sales Manager in Singapore to drive revenue growth for high-value MICE events. You will secure new business, manage key client accounts, and lead compelling proposals for regional and international clients.

The role involves site visits, tailored presentations, and close collaboration with operations, catering, and tech teams to ensure seamless events. Fluency in English required; Mandarin a plus.

Qualifications

• Degree in Business, Marketing, Hospitality Management, or related field.
• 3–5 years of B2B sales experience in MICE or premium hospitality.
• English required; Mandarin is a plus.
• Strong communication and negotiation abilities.
• Proficiency with CRM tools and MS Office.

Responsibilities

• Drive top-line revenue by securing new business and managing high-value client accounts in the MICE sector.
• Build and nurture long-term relationships with key accounts and event organizers.
• Lead site visits, deliver sales presentations, and craft tailored proposals.
• Negotiate contracts and pricing in line with company policies.
• Coordinate with internal teams to ensure flawless on-site event execution.

Skills

Exceptional communication

Negotiation skills

Client presentation

Education

Bachelor's degree in Business/Marketing/Hospitality

Tools

CRM tools

Microsoft Office

Job description

Our client is a global, award-winning international convention and exhibition space in Singapore. Renowned for hosting prestigious, large-scale international conferences and exhibitions, they deliver seamless, end-to-end event experiences driven by advanced technology and elite hospitality. They are currently seeking a high-caliber, results-driven Sales Manager to join their commercial team. They are open to candidates from across Asia and will provide work visa sponsorship for roles based in Singapore.

As a Sales Manager, you will drive top-line revenue growth by securing new business and managing high-value client accounts within the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. You will position this premier venue as the preferred choice for local and international events through tailored commercial solutions and strong client engagement.

Key Responsibilities

Sales & Business Development

• As a Hunter, you will Identify, qualify, and secure new business opportunities and large-scale event accounts within the regional and international MICE market.
• Develop and execute targeted sales strategies to achieve and exceed set revenue targets.
• Promote and upsell the venue’s full suite of integrated services, including flexible space configurations, premium in-house F&B/catering, and advanced event technology solutions.

Client Relationship Management

• Build, nurture, and maintain robust, long-term relationships with key accounts, corporate clients, and professional event organizers.
• Lead comprehensive venue site visits, deliver compelling sales presentations, and engineer custom proposals aligned with client objectives.
• Negotiate contracts, pricing structures, and commercial terms in line with company policies.

Event Support & Coordination

• Support clients seamlessly from initial enquiry and discovery through to contract signing and post-event follow-up.
• Collaborate closely with internal operations, catering, and technical teams to ensure flawless event execution on-site.
• Coordinate with external vendors where required to meet complex client demands.

Key Requirements

• Degree in Business, Marketing, Hospitality Management, or a related field
• 3-5 years of relevant B2B sales experience within the MICE industry, convention centres, major exhibition organizers, or premium hospitality groups
• Proven success in achieving commercial sales targets
• Proficiency in English & additional Asian languages, Mandarin is an advantage
• Exceptional communication, corporate presentation, and client-facing negotiation skills
• Proficiency in CRM tools and Microsoft Office

Our client offers a dynamic, inclusive, and highly collaborative work environment as well as high profile exposure to global enterprise clients and world-class, large-scale events.