Sales Manager

Boon Siew Singapore Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A prominent automotive company in Singapore is looking for an experienced Sales Manager to oversee B2B and B2C operations in their two-wheeler segment. The role involves driving sales performance, leading a team, and collaborating with marketing for product launches. Ideal candidates will possess a diploma or degree in Business or Marketing and have at least 5 years of relevant sales experience. Strong leadership skills and market understanding are essential for achieving commercial success.

Qualifications

• Minimum 5 years of sales experience in the automotive or COE-driven retail sector.
• Proven ability to manage both B2B and B2C sales channels.
• Good understanding of two-wheeler automotive market trends.

Responsibilities

• Oversee day-to-day B2B and B2C two-wheeler sales operations.
• Monitor automotive market trends and competitive developments.
• Lead and motivate the Sales Executive team.
• Work closely with Marketing for campaigns and product launches.
• Prepare monthly sales reports and support management.

Skills

Sales operations

Customer relationship management

Market analysis

Leadership skills

Communication

Education

Diploma/Degree in Business or Marketing

Job description

We are seeking an experienced and dynamic Sales Manager to lead sales operations within a product-driven automotive two-wheeler segment. The successful candidate will oversee B2B and B2C sales activities across the two-wheeler portfolio, drive overall sales performance, strengthen customer and partner relationships, and ensure smooth execution of all commercial processes.

Main Responsibilities:

Sales Operations & Performance Management

• Oversee day-to-day B2B and B2C two-wheeler sales operations and customer-facing activities.

• Monitor Singapore’s two-wheeler automotive market trends, including COE movements, regulatory updates, and competitive developments.

• Maintain strong product knowledge across two-wheeler models and competitor offerings.

• Track sales performance, analyze data, and implement strategies to achieve both retail and corporate sales targets.

• Ensure a consistently high level of customer satisfaction and service quality.

Leadership & Team Management

• Lead, supervise, and motivate the Sales Executive team.

• Provide coaching, training, and development to build team capability in two-wheeler products and sales processes.

• Foster a collaborative and high-performance sales culture.

Cross-Functional Collaboration

• Work closely with Marketing to plan and execute campaigns, two-wheeler product launches, events, and commercial initiatives.

• Maintain strong working relationships with principal brands, dealer partners, corporate clients, and strategic business partners.

Commercial Administration

• Oversee sales documentation, customer bookings, contract administration, deposits, and payment arrangements.

• Prepare monthly sales reports and support management with sales analytics, including segmentation insights for B2B and B2C two-wheeler markets.

• Participate in assigned projects and business initiatives when required.

Requirements:

• Diploma/Degree in Business, Marketing, or a related field.

• Minimum 5 years of sales experience in the automotive two-wheeler, automotive or COE-driven retail sector.

• Proven ability to manage both B2B and B2C sales channels.

• Strong leadership and people management skills.

• Good understanding of two-wheeler automotive market trends.

• Excellent communication and stakeholder engagement abilities.