Sales Manager

PARKROYAL on Beach Road, Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

PARKROYAL on Beach Road, Singapore, seeks a Sales Manager to drive revenue growth through MICE and corporate business opportunities. This critical role entails developing client relationships, negotiating rates, and preparing sales reports. The ideal candidate will have at least 2 years of experience in hotel sales and a diploma in Hospitality Management.

We value self-motivation and interpersonal skills while offering a dynamic work environment with a focus on excellent service and authenticity.

Qualifications

• Minimum 2 years working experience in Hotel Sales or Hospitality Industry preferred.
• Driven, self-motivated individual with excellent interpersonal and communication skills.
• Excellent team player who can work under pressure.

Responsibilities

• Develop and expand the MICE and corporate client base.
• Negotiate corporate and group rates and manage account production.
• Prepare sales reports and forecasts and ensure alignment with business strategy.

Skills

Interpersonal skills

Communication skills

Sales strategies

Customer service

Negotiation skills

Education

Diploma in Hospitality Management or related fields

Tools

Microsoft Office

Opera/IDEAs/Delphi/Passkey/Cvent

Job description

PARKROYAL on Beach Road is a modern upscale hotel strategically located at the gateway of Singapore’s historic Kampong Gelam district. The hotel operates 346 spacious guestrooms (from 35 sqm), serving leisure, corporate and MICE segments. Its events infrastructure includes two high‑ceiling, pillarless ballrooms, supported by function rooms and boardrooms for meetings, conferences and social events.

Guests can enjoy diverse dining experiences, from Halal‑certified Ginger, celebrating Southeast Asian and localised flavours, to Club 5, a relaxed lounge serving crafted beverages. Wellness facilities include an award‑winning St. Gregory spa, panoramic sky‑view pool and a fully equipped gym on the hotel’s Wellness Floor.

Driven by a passion for people and place, PARKROYAL on Beach Road delivers warm service and authentic local experiences, creating stays that are both meaningful and distinctly Singaporean.

The Role

The Sales Manager supports the Director of Sales/Asst Dir of Sales in driving revenue growth for the hotel through the development of MICE and corporate business opportunities to achieve the budget target set. This role reports functionally to the Director of Catering Sales.

Position Summary Statement

The role is responsible for developing and expanding the MICE and an assigned corporate client base through proactive sales activities, strategic account management, and relationship building while ensuring a high level of customer service and responsiveness. It also includes negotiating corporate and group rates, managing rate loading and account production, preparing sales reports and forecasts, and ensuring alignment with the overall business strategy set by Management.

Primary Responsibilities

Business Development

• Continuously solicit for new business that expands our client base using action plans focused on the corporate and MICE market segment identified by the Director of Sales and Marketing.
• Develop and maintain contacts with business partners, closely aligned to hotel business prospecting and growing an account list, handling incoming leads and closing sales.
• Aware of sales strategies and goals when selling to negotiate optimum room rate for the benefit of the hotel’s business, sell facts and ups of the hotel with a view to optimizing opportunities for revenue growth, monitor existing business and share sales strategies during sales/revenue meetings to maximize opportunities.
• Work closely with other sales associates and call in on important customers and establish multiple levels of contacts within the customer’s organization.
• Participate in sales meetings/revenue meetings by sharing latest market trends and new business development opportunities and activities.
• Practice professional account qualification consistently (i.e., measure budget needs, date flexibility, space requirement, competitive information, etc.).
• Attend tradeshows and major business functions or as required/directed by the Director of Sales & Marketing.
• Organize familiarization of hotels and their facilities with clients and potential ones.
• Responsible for an assigned sales target.

General

• Support and assist in the development of the annual Business Plan, Hotel Budget and Marketing Plan as requested by the Asst/Director of Sales & Marketing.
• Gain excellent knowledge of the hotel facilities and services and apply that knowledge in selling against our competitors.
• Create excellent client relationships through attention to detail; prompt follow up and empathy for customer perceptions and needs whilst maintaining professionalism.
• Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
• Take ownership of daily sales activities and maximize productivity by following a system of weekly and monthly action plans.
• Demonstrate good working relationships with other departments, maintaining effective communication and teamwork.
• Actively assist the Credit Department in follow‑up of deposits, payment and overdue accounts.
• Complete small administrative tasks on your own (i.e., photocopying, filing) where possible.
• Comprehend, digest and comply with hotel policies and procedures as described in the Associate Handbook and other documents.
• Support and uphold the hotel’s mission, vision and guiding principles.
• Adhere to all established policies and procedures relating to administration of accounts and ultimate booking of business.
• Other duties assigned by the Director of Sales when required from time to time.

External

• Demonstrate and be perceived as a role model for:
  • Professionalism and outstanding people‑relation skills.
  • Excellent communication and self‑motivation skills.
  • Inspiring fellow colleagues to perform their work scope with a high level of quality and integrity.
  • Innovative thinking.
  • Comply with all local regulations (if any).
  • Maintain highest standards of professionalism, ethics, grooming and attitude towards associates, guests/customers, suppliers and other clients.
  • Always maintain professional confidentiality.

Talent Profile

• Minimum 2 years working experience in Hotel Sales or Hospitality Industry preferred with experience in preparing RFP's (Request for Proposal), MICE and group contacts.
• Minimum Diploma in Hospitality Management or related fields.
• Driven, self‑motivated individual with excellent interpersonal, oral and written communications.
• Proficient in Microsoft Office applications.
• Knowledge of Opera/IDEAs/Delphi/Passkey/Cvent portals/Lanyon systems will be an added advantage.
• Good influencing skills and the ability to effectively deal with internal and external customers which require high level of patience, tact and diplomacy.
• Excellent team player who can work under pressure and meeting tight deadlines.
• Possess a positive, professional image; contributes an energetic and positive attitude to the hotel atmosphere.
• Flexibility to incorporate travel, evening and weekend work into their lifestyle.