Senior Catering Sales Manager

PARKROYAL on Beach Road, Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

PARKROYAL on Beach Road is a modern upscale hotel in Singapore, offering 346 guestrooms and extensive banquet facilities for corporate, social, and wedding events. The Senior Catering Sales Manager (Wedding) focuses on proactive sales and premium client servicing to drive revenue in the catering portfolio.

Reporting to the Director of Catering Sales, the role involves securing new business, upselling, managing contracts, and ensuring a memorable guest experience across weddings and social events.

Qualifications

• 3 to 5 years of catering sales experience in a multinational environment.
• Diploma in Business Management or related field.
• Excellent interpersonal, oral and written communication skills.

Responsibilities

• Secure new business and maintain repeat customers for banquet facilities and services.
• Exceed sales goals and contribute to the catering department budget.
• Track booking goals and conversion weekly.
• Design and propose wedding and social event promotions quarterly.
• Prepare sales contracts and verify client requirements.
• Handle walk-ins, calls, inquiries, and site viewings.
• Ensure events are executed with a personalized guest experience.
• Manage accounts, update booking statuses, and maximize opportunities.
• Follow up on bookings and maintain timely reservations in Opera Sales & Catering.

Skills

Interpersonal skills

Communication skills

Negotiation skills

Sales driven

Team player

MS Office

Education

Diploma in Business Management

Tools

MS Office

Job description

PARKROYAL on Beach Road is a modern upscale hotel strategically located at the gateway of Singapore’s historic Kampong Gelam district. The hotel operates 346 spacious guestrooms (from 35 sqm), serving leisure, corporate and MICE segments. It's events infrastructure includes two high-ceiling, pillarless ballrooms, supported by function rooms and boardrooms for meetings, conferences and social events.

Guests can enjoy diverse dining experiences, from Halal-certified Ginger, celebrating Southeast Asian and localised flavours, to Club 5, a relaxed lounge serving crafted beverages. Wellness facilities include an award wining St. Gregory spa, panoramic sky-view pool and a fully equipped gym on the hotel’s Wellness Floor.

Driven by a passion for people and place, PARKROYAL on Beach Road delivers warm service and authentic local experiences, creating stays that are both meaningful and distinctly Singaporean

The Role

Position Summary Statement

Reporting to the Director of Catering Sales, the Senior Catering Sales Manager (Wedding) will be focusing on wedding and social sales. He/She is responsible for proactive sales efforts and client servicing, high motivated and aggressive in event acquisition. This position contributes to achieving revenue goals and financial performance in the discipline of Catering Department. Assists in implementing the brand’s service strategy and initiatives in all aspects of the sales process.

Responsibilities

• Responsible to secure new business and maintain repeat customers, potential customers to sell all banquet facilities and services for corporate, social catering and weddings.
• To exceed individual assigned sales goal and shared responsibility for team members for achievement of total catering department sales budget. Derive creative upsell initiatives.
• Tracks booking goals and conversion on a weekly basis.
• Design and propose promotion packages for weddings and social events every quarter.
• Prepare sales contracts and follow up on contract by engaging clients by ascertaining the customer's requirements
• Attend to walk-in guests, telephone enquiries, sales calls and event needs and site viewing for potential customers.
• He/she is to be engaged in event execution, ensure a unique, innovative and personalized guest experience.
• Engaged in sales activities, manage accounts, update booking status and implement plans to maximise business opportunities.
• To follow-up on all bookings, tentative or confirmed on timely basis accordingly for bookings being held.
• Input the bookings accurately in Opera Sales & Catering. Follows the correct reservation procedures and ensures that the relevant forms are properly completed.
• To ensure Banquet Event Order are circulated within the set time frame (3 weeks before the wedding date) to relevant departments
• To comply with banquet operation procedures pertaining to issuing of event orders and follow up on the orders.
• To meet and greet customers before start of event and introduce Banquet in charge and AV technician to organiser to ensure proper hand over and to ensure event information are properly communicated
• To conduct post-event, follow up with clients feedback
• To prepare 2-weekly banquet function forecasts and update confirmed sales-to-date for subsequent 3 months during Banquet and Food & Beverage meetings.
• Establish a good working relationship with the Banquet Operations, Room Sales as well as the other related Departments.
• Maintains contacts with suppliers and other establishments providing services linked to catering activities.
• Covers Sales Executive & Assistant Catering Sales Manager’s role in their absenc
• Additional leadership responsibilities as assigned.
• Any other duties as may be assigned from time to time.

Talent Profile

• Minimum 3 to 5 years working experience in Catering Sales within a multinational organisation with proven sales track record
• Minimum Diploma in Business Management or related fields
• Driven, self-motivated individual with excellent interpersonal, oral and written communication skills
• Good influencing skills and the ability to effective deal with internal and external customers, some of which will require high level of patience, tact and diplomacy.
• An excellent team player who is able to work under pressure and meeting tight deadlines.
• Possess high level of integrity and respect for others
• Sound MS office skills
• Takes responsibilities, engaged and owns challenges
• Highly disciplined
• Candidate must possess a positive, professional image; contributes an energetic and positive attitude to the hotel atmosphere
• Candidate has the flexibility to incorporate travel, evening and weekend work into their lifestyle.