Sales Manager (Corporate/MICE/Leisure)

PARKROYAL COLLECTION Pickering, Singapore; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

PARKROYAL COLLECTION Pickering, Singapore is seeking a Sales Manager to expand its Corporate/MICE and Leisure client base through proactive sales solicitations and strong relationship-building. You will drive revenue, set action plans, and coordinate with internal teams to meet sales objectives.

The role requires a proven track record in luxury hotel sales, excellent communication, and the ability to work under pressure to deliver results.

Qualifications

• Minimum Diploma in hospitality management.
• Minimum 8 years of sales experience with a luxury hotel.
• Experience handling Corporate/MICE/Leisure segments.
• Excellent interpersonal, oral and written communication skills.

Responsibilities

• Expand the hotel’s Corporate/MICE and Leisure client base.
• Solicit new business and build client relationships to drive revenue.
• Conduct sales calls, site inspections and entertainments.
• Coordinate with Revenue Management for rate negotiations.

Skills

Interpersonal skills

Negotiation

Presentation skills

Communication skills

Education

Diploma in Hospitality Management

Tools

Compset hotel champion

Job description

Recognised with one MICHELIN Key in the 2025 MICHELIN Guide, PARKROYAL COLLECTION Pickering is an iconic hotel-in-a-garden located at the gateway to Singapore’s Central Business District. Celebrated for its biophilic design and sustainability ethos, the hotel seamlessly weaves lush greenery into its architecture, offering 367 nature-inspired rooms and suites with city or garden views. Dining and wellness experiences are thoughtfully curated, complemented by attentive, genuine service. With environmental responsibility embedded across operations, the hotel presents a luxury lifestyle experience that cares for both people and planet.

The Role

Reporting to the Director of Sales, the Sales Manager is responsible for expanding the Hotel’s Corporate/MICE and Leisure client base through consistent sales solicitation and relationship-building. The role focuses on establishing trust and rapport with clients to drive business opportunities, increase revenue and achieve the Hotel’s sales objectives.

• Responsible for designated portfolio for the hotel – industry expert in the portfolio.
• Clear understanding of the hotel’s business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives quarterly.
• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increase guestroom rate.
• Continuously solicits for new business that expands our client base using action plans focused on the market segment identified by the Director of Sales.
• Conducts daily sales calls, site inspections & entertainments to strengthen ties with Corporate/ MICE or Leisure clients.
• Provide after-sales service and in particular to ensure all guests feedbacks are brought to management’s attention and communicate with the respective departments for proper handling. Ensure that all feedbacks are reviewed, investigated and initiate follow-up action.
• Closely following up on all business leads within a 24 hour response time line to clients.
• Works closely with other sales associates and calls in on important customers and establishes multiple levels of contacts within the client’s organisation.
• Familiarize with latest market trends and new business development opportunities and activities.
• Work closely with Revenue Management Team to ensure proposed rate negotiations meet the financial needs of the hotels.
• Always provide the highest quality of service to the clients.
• Practises professional account qualification on consistent basis.
• Attends tradeshows, travel functions, major business functions or as required/directed by the Director of Sales.
• Responsible for an assigned sales target in accordance to market segment.
• Prepares periodic sales reports showing sales volume, potential sales and areas of proposed client base expansion.
• Takes ownership of daily sales activities and maximise the productivity by following a system of weekly and monthly action plans.
• Work closely with assigned buddy during absence & render assistance.
• Manages and develops relationships with key internal and external stakeholders.
• Proficient in Compset hotel champion & market intelligence.

Talent Profile

• Minimum Diploma in hospitality management
• Minimum 8 years of sales experience and at least 5 years experience in a luxury hotel with proven sales track record will be of an advantage
• Relevant experience in handling Corporate/MICE/Leisure segment
• Driven, self-motivated individual with excellent interpersonal, oral and written communication skills
• Good influencing skills and the ability to effectively deal with internal and external customers
• An excellent team player who is able to work under pressure and meeting tight deadlines
• Solid negotiation and presentation skills