Traditional Market Sales Executive: Growth & Relationships

Leong Hup Singapore Pte. Ltd; Singapore; On-site; SGD 38,000 - 62,000; Full time

Job summary

Leong Hup Singapore Pte. Ltd invites a driven, people‑oriented Sales Executive to expand our presence in the traditional market. You will manage accounts such as coffee shops, wet markets and hawkers, and build lasting customer relationships.

You’ll coordinate daily orders, oversee end-to-end sales workflows, handle credit control and collections, and explore new business opportunities to hit daily, weekly and monthly targets. Chinese language proficiency is required.

Qualifications

• Proven experience in FMCG or traditional trade.
• Proficiency in Chinese to communicate with customers from Traditional markets.
• Strong communication, negotiation and relationship-building skills.
• Excellent time management with a results-oriented mindset.
• Sound financial acumen regarding accounts receivable, payment cycles and collections.
• Minimum O Level qualifications.
• Must have valid driving license in class 3.
• Willing to learn, can-do attitude and passion for sales.

Responsibilities

• Account Management: Manage and nurture traditional market customer accounts (coffee shops, wet markets, hawker operations).
• Order Management: Coordinate daily customer orders and transmit to ordering department with logistics team.
• Sales Operations: Track and execute end-to-end sales workflow.
• Customer Service & Conflict Resolution: Handle inquiries and resolve issues with cross-functional teams.
• Credit Control & AR Tracking: Monitor payment terms to avoid overdue balances.
• Payment Collection: Collect payments directly from clients and keep AR accurate.
• Client Relationship Building: Maintain rapport with existing customers to ensure retention.
• Business Development: Identify new opportunities to expand market share and meet targets.
• Team Collaboration: Share market updates and metrics in sales meetings.

Skills

Chinese proficiency

Account management

Negotiation

Relationship-building

Sales targets

Education

O Level

Job description

Leong Hup Singapore Pte. Ltd invites a driven, people‑oriented Sales Executive to expand our presence in the traditional market. You will manage accounts such as coffee shops, wet markets and hawkers, and build lasting customer relationships.

You’ll coordinate daily orders, oversee end-to-end sales workflows, handle credit control and collections, and explore new business opportunities to hit daily, weekly and monthly targets. Chinese language proficiency is required.