Sales & Business Development Executive (Commission-based)

TRENDY EGG DISTRIBUTOR; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

TRENDY EGG DISTRIBUTOR is seeking a sales-focused professional to drive new business across hotels, restaurants, caterers, and institutional buyers. You will build a robust pipeline, manage key accounts, and identify partnerships to broaden market reach.

The role includes tender submissions for hotel and government contracts, pricing analysis, and close collaboration with directors to set competitive terms.

Qualifications

• 3 to 5 years of experience in sales, business development, or account management, ideally within food distribution, wholesale, or FMCG.
• Prior experience managing tender submissions or working with hotel and government procurement teams is a strong advantage.
• Track record of growing a customer base and meeting sales targets independently.

Responsibilities

• Identify and approach new customers across hotels, restaurants, caterers, and institutional buyers.
• Develop strategies to grow brand awareness and expand customer base.
• Build and manage a pipeline of prospects, converting leads into long-term accounts.
• Identify partnership opportunities with complementary businesses or platforms that could drive referrals and increase visibility.
• Identify and apply for hotel, government, and institutional tenders relevant to our range of food commodities.
• Develop and maintain an understanding of market pricing and competitor rates to inform competitive tender submissions.
• Collaborate with directors to understand preferred pricing and factor in costs for submissions.
• Track tender timelines, renewal dates, and submission requirements to avoid missed opportunities.
• Maintain strong relationships with existing customers and monitor overdue payments.
• Liaise with internal teams to investigate and resolve customer complaints and feedback.
• Communicate market intelligence and pricing developments to directors and relevant teams on a regular basis.

Skills

Mandarin

Hokkien

Negotiation

Interpersonal skills

Pricing

Self-motivated

Detail-oriented

Education

Diploma or certificate in Business, Marketing, Sales

Job description

Key Responsibilities

• Proactively identify and approach new customers across relevant segments including hotels, restaurants, caterers, and institutional buyers.
• Develop and execute strategies to grow brand awareness and expand our customer base in a systematic and sustainable way.
• Build and manage a pipeline of prospects, converting leads into long-term accounts.
• Identify partnership opportunities with complementary businesses or platforms that could drive referrals and increase visibility.

2. Tender Management

• Identify and apply for hotel, government, and institutional tenders relevant to our range of food commodities.
• Develop and maintain a clear understanding of market pricing and competitor rates to inform competitive tender submissions.
• Work closely with directors to understand their preferred pricing positions and factor in cost price and operating expenses to arrive at a proposed submission price.
• Seek internal approval from directors before finalising and submitting any tender, ensuring alignment on pricing strategy and commercial terms.
• Track tender timelines, renewal dates, and submission requirements to ensure no opportunities are missed.

3. Account Management & Debt Collection

• Maintain strong relationships with existing customers, serving as the primary point of contact for account-related matters.
• Monitor outstanding balances and follow up proactively with customers on overdue payments, escalating where necessary.
• Maintain accurate records of collection activity and outstanding debts, and provide regular updates to the finance team.

4. Customer Complaint Handling

• Receive and log customer complaints and feedback in a timely and professional manner.
• Liaise with the relevant internal teams (warehouse, customer service, procurement) to investigate and resolve issues.
• Follow up with customers to close the loop and ensure satisfaction after resolution.

5. Internal Coordination

• Communicate market intelligence, customer feedback, and pricing developments to directors and relevant teams on a regular basis.
• Collaborate with the customer service and procurement teams to ensure customer commitments are fulfilled accurately and on time.

Qualifications & Skills

Education
Diploma or certificate in Business, Marketing, Sales, or a related field.Candidates without formal qualifications but with strong relevant experienceare equally welcome to apply.

Experience

• 3 to 5 years of experience in sales, business development, or account management, ideally within food distribution, wholesale, or FMCG.
• Prior experience managing tender submissions or working with hotel and government procurement teams is a strong advantage.
• Track record of growing a customer base and meeting sales targets independently.

Skills & Attributes

• Proficient in Mandarin and at least one Chinese dialect such as Hokkien, as the role requires effective communication with a diverse customer base.
• Strong negotiation and interpersonal skills, with the ability to build trust with customers across different backgrounds.
• Commercially minded, with the ability to understand cost structures and price strategically for tender submissions.
• Self-motivated and able to work independently with minimal supervision.
• Organised and detail-oriented, particularly when managing tender documentation, payment records, and complaint logs.
• Comfortable with a 6-day work week, including Saturday