Sales Executive (HORECA)

CAFFEINE SOLUTIONS PRIVATE LIMITED; Singapore; On-site; SGD 40,000 - 64,000; Full time

Job summary

CAFFEINE SOLUTIONS PRIVATE LIMITED in Singapore is seeking a sales professional to drive growth in the Horeca channel, focusing on hotels, cafes and restaurants for coffee and equipment sales. You will work with senior management on strategic marketing plans, manage trade accounts receivables, identify new clients, and meet revenue targets.

You will report weekly on sales activities and collaborate to deliver market insights.

Qualifications

• Experience in Horeca sales within FMCG or foodservice sectors.
• **Coffee and equipment knowledge preferred**.
• Proven track record of meeting or exceeding sales targets.
• Strong interpersonal and communication skills.

Responsibilities

• Responsible for sales activities and involved in respective sales segments for the company.
• Develop the HORECA channel focusing on hotels/cafe/restaurants sector for coffee and equipment sales.
• Participate with senior management in the development of strategic marketing plan.
• Responsible for all trade accounts receivables, monitoring of A/R aging on a proactive basis.
• Identify and secure new clients in addition to yielding existing clients to ensure revenue targets are met.
• Analyze market needs and trends to identify and deliver strategies to support the business development plan.
• Develop and maintain product and service knowledge to support potential and existing clients.
• Meet the sales targets and KPIs as set by senior management.
• Weekly reporting on all sales activities to monitor success and effectiveness.

Skills

HORECA channel sales

Coffee knowledge

FMCG sales (F&B/HORECA)

Independent worker

Team player

Interpersonal skills

Proactive attitude

Self-motivated

Job description

Job Responsibilities:

• Responsible for sales activities and involved in respective sales segments for the company.
• Develop the HORECA channel focusing on hotels/cafe/restaurants sector for coffee and equipment sales.
• Participate with senior management in the development of strategic marketing plan.
• Responsible for all trade accounts receivables, monitoring of A/R aging on a proactive basis.
• Responsible for identifying and securing new clients in addition to yielding existing clients to ensure revenue targets are met.
• Analyse market needs and trends, to identify and deliver strategies to support the company's business development plan.
• Develop and maintain a high level of product and service knowledge to facilitate the support to potential and existing clients.
• Meet the sales targets and KPIs as set and agreed by the senior management.
• Weekly reporting on all sales activities to monitor the success and effectiveness of activities.
• Any ad hoc duties as assigned.
  

Job Requirements:

• Must have necessary experience in the Horeca Channel.
• Knowledge on coffee and related equipment skills preferred.
• Proven track record with at least 2 years related FMCG Sales experience in F&B/HORECA.
• Able to work independently, professionally and be a good team player. Good interpersonal and communication skills.
• Outspoken, cheerful and dynamic character with positive working attitude.
• Able to interact with people of all level and possess good interpersonal and communication skills.
• Proactive with strong sense of responsibility and result-orientated.
• Self-motivated, hardworking and able to work independently with strong sales drive.
• Must be a team player.