Junior Sales Executive / Sales Assistant [HORECA | FMCG] 6616

The Supreme HR Advisory Pte. Ltd.; Singapore; On-site; SGD 52,000 - 76,000; Full time

Job summary

The Supreme HR Advisory Pte. Ltd. in Singapore seeks a Sales Executive to grow our HORECA and foodservice business by winning new B2B customers and expanding existing accounts.

The role is field-based, handling the full sales cycle from initial contact to payment, including prospecting, product recommendations, quotes, negotiations, closing and collections. Success is measured by revenue growth, new accounts won and on-time payments.

Responsibilities

• New Business Development: Find and win new customers through market research, cold calls, referrals and field visits.
• Account Management & Growth: Visit an assigned portfolio of accounts on a regular, planned schedule and grow each account by introducing new products and securing repeat orders.
• Quotation, Pricing & Closing: Prepare quotations and tender submissions; negotiate pricing within margins and close the sale; renew contracts and open new accounts with complete paperwork and credit terms.
• Targets, Reporting & Collections: Meet monthly/quarterly targets for revenue, gross margin, new accounts and products; maintain logs and submit reports; track overdue invoices and pursue payments.
• Market Intelligence: Track menu trends, competitor products and share feedback with Sales Manager and brand teams.

Job description

Role Purpose

The Sales Executive grows our HORECA and foodservice business in Singapore by winning new B2B customers and expanding existing accounts. Based mainly in the field, the role handles each sale from first contact to payment: finding prospects, recommending products, quoting, negotiating, closing and collecting. Success is measured by revenue growth, new accounts won and on-time customer payments.

Key Responsibilities

New Business Development

• Find and win new customers through market research, cold calls, referrals and field visits
• Focus on QSR chains, central kitchens, caterers, hotels, cafes, restaurants, bakeries and institutions such as schools and hospitals
• Run product presentations, tastings and sampling to turn prospects into first orders

Account Management & Growth

• Visit an assigned portfolio of accounts on a regular, planned schedule
• Learn each customer's menu, volumes and kitchen needs, and recommend the right products and pack sizes
• Grow each account by introducing new products, widening the range they buy and securing repeat or contract orders
• Serve as the customer's main contact and resolve service, delivery and quality issues quickly

Quotation, Pricing & Closing

• Prepare quotations and tender submissions
• Negotiate volume pricing within approved margins and close the sale
• Renew contracts and supply agreements, and open new accounts with complete paperwork and credit terms

Targets, Reporting & Collections

• Meet monthly and quarterly targets for revenue, gross margin, new accounts and products sold per account
• Keep the sales pipeline, visit log and customer records up to date, and submit a weekly activity and forecast report
• Track overdue invoices on the finance aging report and follow up with customers until payment is received
• Work with customer service, warehouse, logistics and finance so that orders are delivered accurately and on time

Market Intelligence

• Track menu trends and competitor products, pricing and promotions in the HORECA channel
• Share customer feedback and new product opportunities with the Sales Manager and brand teams