Sales Executive

Focus Softnet; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Professional training

Regional exposure

Job summary

Focus Softnet is expanding its presence in Singapore and Malaysia and is seeking a motivated Sales Executive to strengthen lead generation and business development for our ERP, CRM, and WMS solutions.

The role focuses on identifying, engaging, and qualifying potential B2B customers, generating a robust sales pipeline, and collaborating with marketing and sales teams to convert opportunities across Singapore and Malaysia.

Qualifications

• Minimum 3 years in sales, business development, or B2B lead generation.
• Experience in ERP, CRM, SaaS, or enterprise software sales is a strong advantage.
• Must be a Singapore Citizen.
• Excellent verbal and written communication in English.
• Knowledge of Mandarin, Bahasa Melayu, or other regional languages is a plus.
• Familiarity with CRM platforms, LinkedIn prospecting, and sales enablement tools.
• Bachelor's degree in Business Administration, Marketing, or related discipline preferred.

Responsibilities

• Lead Generation: identify and generate prospective customers via outbound calls, emails, LinkedIn, networking, and market research.
• Prospect Qualification: assess potential customers' suitability for our software solutions.
• Initial Sales Engagement: communicate product benefits and value propositions to prospective clients.
• Pipeline Development: build and maintain a pipeline of qualified leads for the sales team.
• Market Research: identify target industries, business opportunities, and market trends in Singapore and Malaysia.
• CRM Management: maintain records of prospects, interactions, and lead status in the CRM system.
• Follow-ups: conduct timely follow-ups to nurture prospects and improve conversion.
• Team Collaboration: coordinate with marketing and sales teams for effective handover of opportunities.
• Sales Reporting: track activities, pipeline progress, and performance against targets.

Skills

Lead generation

B2B sales

ERP software

CRM software

Saas sales

Prospecting

Negotiation

Relationship building

Education

Bachelor's degree in Business Administration, Marketing, or related discipline

Job description

Focus Softnet is a leading provider of SaaS-based ERP, CRM, WMS, and industry-specific software solutions. We help businesses streamline operations, improve customer relationships, and drive sustainable growth. As we expand our presence in Singapore and Malaysia, we are looking for a motivated Sales Executive to strengthen our lead generation and business development efforts.

Role Overview

We are seeking a proactive and results-driven Business Development / Sales Executive to identify, engage, and qualify potential B2B customers for our ERP, CRM, and WMS solutions. The primary responsibility is to generate quality leads, develop a strong sales pipeline, and create new business opportunities across Singapore and Malaysia.

Key Responsibilities

• Lead Generation: Identify and generate prospective customers through outbound calls, emails, LinkedIn, networking, and market research.
• Prospect Qualification: Understand business requirements and assess potential customers' suitability for our software solutions.
• Initial Sales Engagement: Communicate product benefits and value propositions effectively to prospective clients.
• Pipeline Development: Build and maintain a consistent pipeline of qualified leads for the sales team.
• Market Research: Identify target industries, business opportunities, market trends, and competitor activities in Singapore and Malaysia.
• CRM Management: Maintain accurate records of prospects, interactions, follow-ups, and lead status in the CRM system.
• Follow-ups: Conduct timely follow-ups to nurture prospects and improve lead conversion.
• Team Collaboration: Coordinate with marketing and sales teams to align lead generation activities and ensure effective handover of qualified opportunities.
• Sales Reporting: Track lead generation activities, pipeline progress, and performance against assigned targets.

Candidate Requirements

• Minimum 3 years of experience in sales, business development, or B2B lead generation.
• Experience in ERP, CRM, SaaS, or enterprise software sales will be a strong advantage.
• Must be a Singapore Citizen.
• Good understanding of the Singapore business environment; exposure to the Malaysian market is an advantage.
• Excellent verbal and written communication skills in English.
• Knowledge of Mandarin, Bahasa Melayu, or other relevant regional languages is an advantage.
• Strong prospecting, negotiation, interpersonal, and relationship-building skills.
• Self-motivated, target-oriented, persistent, and comfortable with outbound sales activities.
• Familiarity with CRM platforms, LinkedIn prospecting, and sales enablement tools.
• A bachelor's degree in Business Administration, Marketing, or a related discipline is preferred.

What We Offer

• Opportunity to represent established enterprise software solutions in a growing market.
• Competitive salary with an attractive performance-based incentive structure.
• Professional training and development opportunities.
• Exposure to regional business development across Singapore and Malaysia.
• An opportunity to contribute directly to business growth and market expansion.