Sales Engineer (PCBA/SMT/AOI Equipment)

Shanghai BSF Human Resources Co., Ltd; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Shanghai BSF Human Resources Co., Ltd. in Singapore seeks a Sales Engineer to lead regional sales for PCBA/SMT/AOI equipment, X-ray, and related systems.

You will manage quotations, contracts, and order follow-ups, develop clients, coordinate technical support, and participate in exhibitions to raise brand visibility.

Fluency in English is required; Mandarin is a plus; travel is expected to expand market reach and hit sales targets.

Qualifications

• Bachelor's degree in Electronics/Automation/Mechanical Engineering/semiconductor or related field.
• 3+ years overseas market channel sales experience in PCBA/SMT/AOI or related equipment.
• Excellent English communication; Mandarin is a plus; strong negotiation and client-relations skills.

Responsibilities

• Independently conduct business negotiations and manage full sales cycle (quotations, contracts, order follow-up).
• Develop and cultivate clients in the assigned region; understand production needs and coordinate internal resources for support.
• Lead product and market promotion initiatives; participate in international exhibitions for brand visibility.
• Monitor regional market trends and adjust strategies to maintain competitive advantage.
• Drive new product and market development plans to expand market coverage.
• Gather regional feedback and market intelligence to support product optimization and strategy.
• Assist in recruitment and training of local sales team; perform other duties as assigned.

Job description

About the job Sales Engineer (PCBA/SMT/AOI Equipment)

Job brief

We are currently partnering with our client — a global leader in automated optical inspection (AOI) and related equipment — to recruit a Sales Engineer. This role will lead the sales efforts for PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, and related equipment, driving revenue growth, expanding market reach, and building a strong client base in the assigned region/country.

Responsibilities

• Independently conduct business negotiations, manage the full sales cycle (quotations, contract signing, and order follow-up), and execute regional/national sales strategies to achieve assigned sales targets.
• Develop and cultivate clients in the assigned region, deeply understand their production needs, coordinate internal resources to provide technical support and after-sales services, and strengthen client relationships to improve satisfaction and loyalty.
• Lead product and market promotion initiatives in the assigned region, including overseeing and participating in international exhibitions to enhance brand visibility and market penetration.
• Monitor market trends and significant changes in the regional market, develop timely and effective response strategies, and ensure successful implementation to maintain competitive advantage.
• Drive new product and new market development plans, expanding the product's market coverage and unlocking new growth opportunities.
• Collect and organize regional product feedback, market intelligence, and customer needs, and provide regular summaries to support internal product optimization and strategy adjustment.
• Assist in the recruitment, training, and management of the local sales team, and complete other tasks assigned by superiors.

Requirements

• Bachelor's degree or above, with a background in Electronics, Automation, Mechanical Engineering, Semiconductor, or other related science and engineering disciplines is preferred.
• 3+ years of overseas market channel sales experience, with proven expertise in selling PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, or related equipment; familiarity with relevant processes and technologies is a major plus.
• Proactive, self-driven, and well-versed in overseas market dynamics, with strong market sensitivity and logical analysis capabilities to identify business opportunities.
• Excellent communication and coordination skills, coupled with a strong team spirit and a results-oriented mindset to drive sales performance.
• Fluent in English with exceptional business negotiation skills; proficient in Mandarin communication is a plus.
• Willing and able to travel for business, with a strong sense of responsibility and the ability to work under pressure.