Sales Engineer (Industrial Automation / Control Systems) #80294

ANRADUS PTE. LTD.; Singapore; On-site; SGD 54,000 - 75,000; Full time

Job summary

ANRADUS PTE. LTD. is seeking a Sales Engineer to identify new business prospects across Singapore and manage the full sales cycle from initial contact to contract closure.

The role requires strong technical aptitude in automation components and excellent communication to develop compelling proposals and presentations. You will build pipelines, engage engineers and project leads, and coordinate with internal teams to deliver solutions that meet client needs, with a focus on PLC/HMI/SCADA systems

Qualifications

• Diploma or Degree in Electrical, Electronics, Mechatronics Engineering or related discipline.
• 2-3 years in a technical role such as Sales Engineer or Application Engineer in automation or distribution industries.
• Solid knowledge of PLCs, HMIs, SCADA, VFDs and motion control technologies.

Responsibilities

• Identify and engage new business prospects across Singapore.
• Build and sustain a healthy pipeline to meet or surpass sales objectives.
• Develop and present technical proposals, quotations and presentations.
• Manage the full sales process from initial contact to contract closure.

Skills

Prospecting

Pipeline management

Technical presentations

Customer engagement

CRM familiarity

Education

Electrical/Electronics/Mechatronics degree

Tools

CRM platforms

Job description

Industry/ Organization Type: Electrical & Instrumentation Solutions Provider

Position Title: Sales Engineer

Working Location: Joo Seng (Walk distance from MRT)

Working Hours: 5 Days, Mon - Fri (8.30am - 5.30pm)

Salary Package: Basic Salary + Allowances + Performance Bonus

Duration: Permanent

Key Responsibilities

• Identify and engage new business prospects across Singapore.
• Build and sustain a healthy pipeline to consistently meet or surpass sales objectives.
• Develop and present persuasive technical proposals, quotations, and presentations.
• Manage the full sales process-from initial contact to contract closure.
• Analyze market trends to identify emerging opportunities and product applications.
• Collaborate with clients to understand their technical needs and operational challenges.
• Propose and configure suitable control system designs (e.g., PLC setups, HMI interfaces, network layouts).
• Deliver pre-sales support through demos, proof-of-concept trials, and feasibility assessments.
• Coordinate with internal engineers and key suppliers to formulate optimal solutions for complex requirements.
• Foster and grow strong relationships with engineers, project leads, and decision-makers at both new and existing accounts.
• Ensure ongoing client satisfaction through consistent follow-ups and post-sale support.
• Serve as the main technical liaison for customers, addressing concerns and ensuring timely resolution.
• Work cross-functionally with sales, marketing, and engineering teams to align goals and share market intelligence.
• Report field insights to management, including product feedback, competitor movements, and customer demands.

Qualifications

• Diploma or Degree in Electrical, Electronics, Mechatronics Engineering, or a related discipline.
• At least 2-3 years of experience in a technical role such as Sales Engineer or Application Engineer, ideally within industrial automation, control systems, or component distribution.
• Solid knowledge of automation components such as PLCs, HMIs, SCADA systems, VFDs, and motion control technologies.
• Excellent written and verbal communication skills
• Proficient in Microsoft Office.
• Familiarity with CRM platforms is an added advantage.