Sales Enablement Manager

Cengage; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

Cengage, a global education technology company serving millions of learners, is seeking a Sales Enablement Manager to lead data-driven programs that boost sales performance and customer success across regions. You will partner with Sales, Marketing, Product, and Revenue Operations to operationalize enablement initiatives and align them with global GTM priorities.

You will drive localized adoption, translate programs for regional needs, and ensure content is delivered through live, virtual, and

Qualifications

• Bachelor's degree in Business, Education, Marketing, Communications or related field.
• 3–5 years of experience in B2B or SaaS sales enablement, sales operations, learning & development, or a related function.
• Practical experience with essential sales platforms (CRM, enablement/LMS, sales engagement) and Gong is a plus.
• Strong ability to convert business priorities into scalable enablement programs and implementation plans.
• Proven comfort operating in fast-changing or scaling organizations.
• Excellent communication, facilitation, and collaborator management skills.
• Data-driven approach with experience using performance metrics and reporting to guide decisions and improvements.

Responsibilities

• Align Enablement to Business Strategy & Global Sales Priorities with cross-functional partners.
• Work with International Sales leaders to reflect regional priorities and market dynamics.
• Embed enablement programs into core sales workflows and systems of record.
• Scale enablement programs across geographies, segments, and roles to improve sales efficiency.
• Drive local adoption through regional localization of content and messaging.
• Operationalize sales plays, use-case enablement, and value-based messaging for field execution.
• Adapt global programs for regional needs and ensure delivery through live, virtual, and on-demand formats.
• Own and optimize enablement technologies (CRM, LMS, CMS, sales tools) for scalable experiences.
• Use data and insights to measure ROI and continuously improve programs.
• Provide onboarding and readiness programs to accelerate time-to-productivity for frontline and leadership teams.

Skills

Sales enablement

B2B sales

SaaS

CRM systems

Analytics

Education

Bachelor's degree in Business, Education, Marketing, Communications or related field

Tools

Salesforce

LMS

CMS

Sales engagement

Gong

Job description

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

The Sales Enablement Manager plays a pivotal role in building high-impact programs that drive sales performance, operational excellence, and strategic alignment across the business. This is a highly visible individual contributor role, partnering closely with Sales, Marketing, Product, Revenue Operations, and Global GTM leaders to operationalize and adapt data-driven enablement initiatives that accelerate revenue growth and customer success.

What you'll do here:

Align Enablement to Business Strategy & Global Sales Priorities

• Partner with cross-functional leaders to assess enablement needs and deliver programs aligned to business priorities and sales outcomes.
• Work in close partnership alongside International Sales regional leaders to ensure enablement strategies reflect regional priorities, market dynamics, and customer segments.
• Collaborate with Revenue Operations and commercial leadership to embed enablement programs into core sales workflows and systems of record.
• Scale enablement programs across geographies, segments, and roles, driving measurable improvements in sales efficiency, pipeline velocity, win rates, and revenue attainment.

Drive Localized Enablement Adoption

• Partner with Product Marketing and Sales Leadership to operationalize sales plays, use-case enablement, and value-based messaging for field execution.
• Adapt and translate global enablement programs, resources, and messaging to align with International market needs, ensuring relevance and clarity.
• Work closely with International Sales regional leaders to refine, tailor, and activate programs for local adoption, rather than building net-new content.
• Ensure enablement assets are delivered through the right modalities (live, virtual, on-demand) to drive consistent execution and field effectiveness.

Scale Enablement Through Technology, Data & Continuous Optimization

• Own and optimize enablement technologies and platforms (e.g., CRM, LMS, CMS, sales engagement, conversation intelligence tools) to deliver scalable, role-based experiences.
• Leverage data, analytics, and insights to measure program effectiveness, identify gaps, and continuously improve ROI.
• Establish closed-loop feedback mechanisms with global sales teams and leadership to refine programs based on adoption, execution insights, and win/loss outcomes.

Build World-Class Sales Readiness & Leadership Capability

• Execute Onboarding program in region, in local language where appropriate
• Operationalize and continuously improve onboarding, continuous learning, and sales readiness programs to accelerate time-to-productivity.
• Adapt global readiness frameworks for regional execution, balancing consistency with market-specific needs.
• Enable frontline and second-line sales managers with coaching frameworks, reinforcement tools, and structured execution models.
• Partner with International leaders to ensure readiness programs are effectively deployed, adopted, and reinforced within each region.[enter responsibilities]

Skills you will need here:

• Bachelor’s degree in Business, Education, Marketing, Communications or related field
• 3–5 years of experience in B2B or SaaS sales enablement, sales operations, learning & development, or a related function.
• Practical experience with essential sales and go-to-market platforms (e.g., Salesforce or a comparable CRM, enablement/LMS systems, sales engagement software, and conversation intelligence, Gong experience a plus).
• Strong ability to convert business and revenue priorities into scalable enablement programs and implementation plans.
• Proven comfort operating in fast-changing or scaling organizations.
• Excellent communication, facilitation, and collaborator management skills.
• Data-driven approach with experience using performance metrics and reporting to guide decisions and improvements.

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail].