Sales Director, EV Commercial Vehicle

BYD SINGAPORE; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

BYD Singapore is seeking an accomplished Head of Sales to lead new market development for our commercial EV portfolio. You will define target segments, craft go-to-market strategies, and drive execution of sales initiatives in Singapore.

You will oversee sales performance, manage the P&L, and lead the sales team while cultivating strategic partnerships with distributors and major accounts. English and Chinese fluency is required to coordinate with China HQ and regional stakeholders.

Qualifications

• Bachelor’s degree or above in Business, Marketing, Engineering, or related discipline.
• Proven leadership experience in commercial vehicle sales, automotive sales, fleet sales, or B2B sales environments.
• Strong track record in market development and revenue growth.
• Experience managing distributors, partners, or channel sales structures is highly advantageous.
• Solid commercial acumen with experience managing business performance / P&L exposure preferred.
• Familiarity with government projects, tenders, or large-scale commercial deals is a strong advantage.
• Strong negotiation, stakeholder management, and leadership skills.
• Ability to operate effectively in a fast-paced, growth-oriented organisation.
• Proficiency in both English and Chinese languages to communicate with China HQ and external stakeholders of diverse cultural backgrounds.

Responsibilities

• Lead market development and GTM for BYD's commercial EV portfolio.
• Define target market segments and drive execution of sales initiatives.
• Develop and manage annual and long-term sales plans for growth.
• Oversee sales performance and market penetration in Singapore.
• Manage the commercial function with accountability for P&L and revenue optimization.
• Lead, develop, and manage the Sales Team to ensure strong performance.
• Drive strategic partnerships, key account development, and major customer engagements.

Skills

Market development

Leadership

Negotiation

Stakeholder management

P&L awareness

Education

Bachelor's degree in Business/Marketing/Engineering

Job description

• Lead new market development for BYD’s comprehensive range of commercial electric vehicles and related green energy products and solutions.
• Define target market segments, develop go-to-market strategies, and drive execution of sales and business development initiatives.
• Develop and manage annual and long-term sales plans to achieve growth targets.
• Oversee sales performance across BYD’s commercial EV portfolio and associated product lines, ensuring sustained growth and market penetration in Singapore.
• Manage the commercial function with accountability for P&L performance, distributor portfolio management, and revenue optimisation.
• Lead, develop, and manage the Sales Team, ensuring strong performance, discipline, and capability building.
• Drive strategic partnerships, key account development, and major customer engagements.

Requirements

• Bachelor’s degree or above in Business, Marketing, Engineering, or related discipline
• Proven leadership experience in commercial vehicle sales, automotive sales, fleet sales, or B2B sales environments
• Strong track record in market development and revenue growth
• Experience managing distributors, partners, or channel sales structures is highly advantageous
• Solid commercial acumen with experience managing business performance / P&L exposure preferred
• Familiarity with government projects, tenders, or large-scale commercial deals is a strong advantage
• Strong negotiation, stakeholder management, and leadership skills
• Ability to operate effectively in a fast-paced, growth-oriented organisation.
• Proficiency in both English and Chinese languages to communicate with China HQ and external stakeholders of diverse cultural backgrounds.