Sales Director, EV Commercial Vehicle

BYD SINGAPORE; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BYD SINGAPORE is seeking a dynamic sales leader to drive growth for its commercial EV portfolio in Singapore. You will shape market entry strategies, define segments, and lead a high-performance sales team across key accounts and strategic partners.

Strong P&L discipline and cross-functional collaboration are required to scale revenue and market share. You will engage with China HQ and local stakeholders, navigate tenders and government projects, and build robust go-to-market plans that align

Qualifications

• Bachelor’s degree or above in Business, Marketing, Engineering, or related discipline.
• Proven leadership experience in commercial vehicle sales, automotive sales, fleet sales, or B2B sales environments.
• Strong track record in market development and revenue growth.
• Experience managing distributors, partners, or channel sales structures is highly advantageous.
• Solid commercial acumen with experience managing business performance / P&L exposure preferred.
• Familiarity with government projects, tenders, or large-scale commercial deals is a strong advantage.
• Strong negotiation, stakeholder management, and leadership skills.
• Ability to operate effectively in a fast-paced, growth-oriented organisation.
• Proficiency in both English and Chinese languages to communicate with China HQ and external stakeholders of diverse cultural backgrounds.

Responsibilities

• Lead market development for BYD’s commercial EV portfolio and green energy products in Singapore.
• Define target market segments, develop go-to-market strategies, and drive execution of sales and business development initiatives.
• Develop and manage annual and long-term sales plans to achieve growth targets.
• Oversee sales performance across BYD’s commercial EV portfolio and associated product lines, ensuring sustained growth and market penetration in Singapore.
• Manage the commercial function with accountability for P&L performance, distributor portfolio management, and revenue optimisation.
• Lead, develop, and manage the Sales Team, ensuring strong performance, discipline, and capability building.
• Drive strategic partnerships, key account development, and major customer engagements.

Skills

Leadership

Market development

Sales strategy

P&L management

Channel management

Team leadership

Key account management

Negotiation

Stakeholder management

B2B sales

Education

Bachelor’s degree or above in Business/Marketing/Engineering

Job description

• Lead new market development for BYD’s comprehensive range of commercial electric vehicles and related green energy products and solutions.
• Define target market segments, develop go-to-market strategies, and drive execution of sales and business development initiatives.
• Develop and manage annual and long-term sales plans to achieve growth targets.
• Oversee sales performance across BYD’s commercial EV portfolio and associated product lines, ensuring sustained growth and market penetration in Singapore.
• Manage the commercial function with accountability for P&L performance, distributor portfolio management, and revenue optimisation.
• Lead, develop, and manage the Sales Team, ensuring strong performance, discipline, and capability building.
• Drive strategic partnerships, key account development, and major customer engagements.

Requirements

• Bachelor’s degree or above in Business, Marketing, Engineering, or related discipline
• Proven leadership experience in commercial vehicle sales, automotive sales, fleet sales, or B2B sales environments
• Strong track record in market development and revenue growth
• Experience managing distributors, partners, or channel sales structures is highly advantageous
• Solid commercial acumen with experience managing business performance / P&L exposure preferred
• Familiarity with government projects, tenders, or large-scale commercial deals is a strong advantage
• Strong negotiation, stakeholder management, and leadership skills
• Ability to operate effectively in a fast-paced, growth-oriented organisation.
• Proficiency in both English and Chinese languages to communicate with China HQ and external stakeholders of diverse cultural backgrounds.