Sales Development Representative

Transformists Network Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Transformists Network Pte. Ltd. in Singapore is seeking a results-driven Sales Development Representative to join our small, senior team. You will create and qualify new opportunities across end-user accounts and channel partners, then hand them to the right party for closure.

This pipeline creation role emphasizes discovery, qualification, and precise CRM updates in Zoho. You will collaborate with Alliance Director and Enterprise Solutions Manager to fuel growth across APAC.

Responsibilities

• Build target account lists and run multi-channel outreach.
• Qualify prospects on need, budget, authority, timeline.
• Secure discovery meetings for Enterprise Solutions Manager or partners.
• Respond to inbound inquiries and route leads within SLAs.
• Record activity in Zoho CRM and maintain pipeline hygiene.
• Capture competitive intel to inform planning and vendor reviews.
• Contribute to campaign content and outreach sequences.

Skills

Prospecting

Multichannel outreach

CRM experience

Lead qualification

Tools

Zoho CRM

LinkedIn

Email automation

Job description

Transformists Network Pte. Ltd. is a Singapore-headquartered value-added solution distributor (VASD) serving Asia Pacific. We hold regional distribution mandates for a portfolio of enterprise infrastructure and cybersecurity vendors, and we take those technologies to market via our Resellers.

Our portfolio spans virtualisation and hyperconverged infrastructure, virtual desktop infrastructure, observability and network management, backup, IT asset discovery, vulnerability risk management, security awareness training, zero-trust network access, and threat intelligence.

We are a small, senior team. The person in this role will work directly alongside the Alliance Director, the Enterprise Solutions Manager.

2.Purpose of the Role

The Sales Development Representative is the front end of our demand engine. You will create and qualify new opportunities across end-user accounts and channel partners, then hand them cleanly to the right party for closure — either a Master Reseller in that market, or our own enterprise team.

This is a pipeline creation role, not a closing role. Success is measured by the quality and volume of qualified opportunity you put into the system, and by the discipline with which you record and route it.

3.Key Responsibilities

Outbound demand creation (approx. 60% of time)

• Build and maintain target account lists across assigned markets, prioritising accounts with active infrastructure refresh, licensing renewal, or compliance-driven buying triggers.
• Run structured multi-channel outreach — telephone, email sequencing, LinkedIn and messaging platforms — against those accounts.
• Qualify prospects on need, budget indication, authority, timeline and incumbent technology, using an agreed qualification framework.
• Secure discovery meetings for the Enterprise Solutions Manager, channel managers, or the appropriate partner, and prepare a concise handover brief for each.

Inbound and campaign lead qualification

• Act as first responder to inbound enquiries from the website, vendor-funded campaigns, webinars, roadshows and trade events.
• Qualify and route leads to the correct market owner within agreed service levels.
• Follow up event and webinar attendee lists systematically, and report conversion back to the vendor and to management.
• Research and profile candidate resellers in assigned markets against our partner criteria.
• Make first contact and arrange introduction meetings for the responsible channel manager.
• Support onboarding of newly appointed partners with pipeline-building activity in their first quarter.

CRM and pipeline hygiene

• Record all prospecting activity, contacts and account intelligence in Zoho CRM to the agreed standard.
• Register every qualified opportunity at the point of qualification, with the correct deal classification applied at the registration timestamp. Classification is not adjusted retrospectively.
• Keep territory-scoped records accurate so that management reporting, vendor reporting and partner reporting all reconcile.

Market and competitive intelligence

• Capture incumbent vendor, contract renewal timing, pricing feedback and competitive positioning encountered in the field.
• Feed structured observations into campaign planning and vendor business reviews.

Enablement

• Complete core vendor product and sales accreditations within the agreed onboarding window, and maintain them.
• Contribute to campaign content, call scripts, objection handling and outreach sequences as our messaging evolves.