Sales and Marketing Manager

Asia Properties & Assets Consultancy Pte Ltd; Singapore; On-site; SGD 110,000 - 180,000; Full time

Job summary

Asia Properties & Assets Consultancy Pte Ltd in Singapore seeks a dynamic Sales and Marketing Manager with a strong real estate background to lead the planning and execution of integrated sales and marketing strategies for our property projects.

You will oversee digital campaigns, branding materials, pricing alignment, and collaboration with cross-functional teams, while mentoring a growing team to achieve ambitious revenue targets and deliver exceptional client experiences.

Qualifications

• Bachelor's degree in Real Estate, Marketing, Business Administration or related field.
• Proven track record of success in sales and marketing with leadership experience in real estate.
• Strong understanding of real estate market dynamics, property development processes, and sales cycles.
• Excellent communication skills with ability to articulate complex ideas clearly and persuasively.
• Strategic thinker with creative mindset and attention to detail.
• Demonstrated leadership ability with experience managing and motivating teams.

Responsibilities

• Develop and execute strategic sales and marketing plans to achieve targets and maximise revenue for real estate projects.
• Formulate pricing strategies and marketing plans aligned with overall sales plan.
• Identify target markets, conduct market research, analyse trends, pricing and competitors’ activities.
• Stay up-to-date with industry best practices and emerging technologies to improve effectiveness.
• Collaborate with cross-functional teams to align marketing with project objectives.
• Create marketing materials to showcase properties and attract buyers.
• Oversee digital marketing initiatives including websites, social media, email campaigns and online advertising.
• Lead and mentor a growing team of sales and marketing professionals.
• Manage client relationships to drive referrals and repeat business.
• Monitor sales performance and report progress to management.

Skills

Sales

Marketing

Leadership

Strategic thinking

Communication

Market research

Education

Bachelor's degree in Real Estate/Marketing/Business Administration

Job description

JobSummary

We are seeking a dynamic and experienced Sales and Marketing Manager with a strong background in real estate to join our team. The ideal candidate will be responsible for developing and implementing comprehensive sales and marketing strategies to promote our real estate projects and drive sales growth. This role requires a combination of strategic thinking, creative problem-solving, and effective leadership to achieve our Group’s business objectives.

JobDescription

• Develop and execute strategic sales and marketing plans to achieve sales targets and maximise revenue for our real estate projects.


• Formulate pricing strategies as well as execute marketing plans and activities that are in line with the overall sales & marketing plan.


• Identify target markets and demographics, conduct market research, and analyse market trends, pricing strategies, and competitors’ sales and marketing activities to tailor our overall sales & marketing strategies accordingly.


• Stayup-to-date with industry best practices, emerging trends, and technologies to continuously improve sales and marketing effectiveness.


• Collaborate with cross-functional teams including sales, design, and development to ensure alignment of marketing efforts with project objectives.


• Create compelling marketing materials such as brochures, presentations, advertisements, and digital content to showcase properties and attract potential buyers.


• Oversee digital marketing initiatives including website development, social media campaigns, email marketing, and online advertising to generate leads and engage with customers.


• Oversee product sales launch matters, which include sales gallery, liaising with marketing agencies, monitoring the progress of sales, handling after-sales administration, implementing sales documents, and monitoring and managing expenditures against the approved budget.


• Lead and mentor a growing team of sales and marketing professionals, providing guidance, training, and support to foster their professional growth and performance.


• Manage and nurture relationships with existing clients, real estate agents, brokers, and other industry professionals to drive referrals and repeat business.


• Monitor sales performance metrics, track progress against targets, and prepare regular reports for management review.

Requirements

• Bachelor'sdegree in Real Estate, Marketing, Business Administration, or a related field.


• Proven track record of success in sales and marketing roles, with at least 7 years of experience in a managerial or leadership capacity within the real estate industry.


• Strong understanding of real estate market dynamics, property development processes, and sales cycles.


• Excellent communication skills with the ability to articulate complex ideas clearly and persuasively.


• Strategic thinker with a creative mindset and a keen eye for detail.


• Demonstrated leadership ability with experience managing and motivating teams to achieve results.


• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.


• Strong analytical skills with the ability to interpret data and generate actionable insights.


• Passion for real estate and a commitment to delivering exceptional customer experiences.