sales and marketing manager

LACASA CONSTRUCTION PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

LACASA CONSTRUCTION PTE. LTD. in Singapore seeks a strategic lead to design integrated sales and marketing plans aligned with corporate objectives. The role drives lead generation through campaigns and oversees budgeting, reporting, and forecasting in collaboration with senior management.

The position focuses on developing market insights, guiding the team, and coordinating cross-functional efforts to optimize growth and profitability in a competitive construction market.

Responsibilities

• Strategy Development: Designing integrated sales and marketing plans aligned with broader corporate objectives.
• Campaign Management: Planning and executing advertising, digital, and promotional campaigns to generate leads.
• Team Leadership: Recruiting, training, and motivating sales representatives and marketing specialists while tracking KPIs.
• Market Research: Analyzing consumer behavior, industry trends, and competitor activities to identify new business opportunities.
• Budgeting & Reporting: Managing department funds, analyzing performance metrics, and reporting on sales forecasts to senior management.

Job description

Strategy Development: Designing integrated sales and marketing plans to align with broader corporate objectives.

Campaign Management: Planning and executing advertising, digital, and promotional campaigns to generate leads.

Team Leadership: Recruiting, training, and motivating sales representatives and marketing specialists while tracking individual KPIs.

Market Research: Analyzing consumer behavior, industry trends, and competitor activities to identify new business opportunities.

Budgeting & Reporting: Managing department funds, analyzing performance metrics, and reporting on sales forecasts to senior management. [1, 2, 3, 4]