Retail Manager

Singtel Group; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

Singtel Group in Singapore is seeking a Retail Manager to drive sales performance, exceptional customer experiences, and operational excellence across the store.

You will lead and coach frontline teams, manage staffing and inventories, and act as the store’s technology adviser, staying confident about latest products and digital services.

This role emphasizes coaching, merchandising, and data-driven sales improvements to reinforce Singtel's customer-first culture.

Qualifications

• Minimally N’ Level qualification.
• At least 5–10 years of sales experience in physical retail stores.
• Strong experience managing and leading frontline sales teams.
• Good sales and business acumen.
• Strong organisational and store-management capabilities.
• Basic financial management skills.
• Good merchandising and visual presentation capabilities.
• Comfortable with data analysis and sales performance reporting.
• Good inventory management skills.
• Excellent customer service and service-recovery capabilities.
• Strong coaching and mentoring skills.
• Good problem-solving, communication and leadership skills.
• Comfortable presenting and communicating information to teams.
• Good technology and digital literacy, with the ability to learn and explain new products and services.

Responsibilities

• Lead frontline teams, manage manpower and store performance.
• Ensure effective inventory management and create a customer-first culture.
• Serve as the store’s Technology Advisor and SPOC for technical product knowledge.
• Plan staff rosters according to projected peak and non-peak traffic.
• Track store sales performance and identify performance gaps.
• Execute in-store sales incentive programmes and performance tracking.
• Coach individuals and teams to improve Sales and Customer Experience (CE) performance.
• Maintain high level of customer service and address customer needs.
• Lead, train and mentor staff on technical services and products.
• Support sales operations across retail shops, events and other channels.

Skills

Sales leadership

Team leadership

Coaching

Mentoring

Sales acumen

Customer service

Communication

Problem solving

Leadership

Data analysis

Tech literacy

Education

N-Level qualification

Job description

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Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll lead frontline teams to deliver strong sales performance and exceptional customer experiences while creating an engaging and high-performing retail environment.

Be a Part of Something BIG!

As a Retail Manager, you will assist the Business Manager in driving sales performance, customer experience and operational excellence across the retail store.

You will lead and coach frontline teams, manage manpower and store performance, ensure effective inventory management and create a customer-first culture. You will also serve as the store’s technical product advisor, helping the team stay confident and knowledgeable about our latest products, services and digital ways of working.

How You will Make An Impact:

Plan staff rosters according to projected peak and non-peak customer traffic to ensure adequate sales-floor coverage.

Track store sales performance, identify performance gaps and recommend actions to improve results.

Execute in-store sales incentive programmes, including information dissemination, performance tracking and incentive distribution.

Coach individuals and teams to improve both Sales and Customer Experience (CE) performance.

Gather customer and frontline insights and escal relevant feedback to support improvements in sales processes, customer experience and promotions.

Store Operations

Take accountability for achieving daily sales targets while ensuring smooth store operations.

Keep abreast of the latest product, service and promotional information and brief staff accordingly.

Lead, motivate and mentor the team to achieve strong sales performance, service standards, productivity and efficiency.

Create the right team culture by role-modelling digital ways of working and positive leadership behaviours.

Serve as the store’s Technology Advisor and SPOC for technical product knowledge.

Lead, train and mentor staff on technical services and products.

Support sales operations across retail shops, events and other assigned sales channels.

Customer Experience

Ensure a high level of customer service through regular assessment, coaching and follow-up with the team.

Maintain strong visibility on the sales floor, lead by example and support frontline staff in addressing customer needs.

Implement visual merchandising standards, directives and promotions while maintaining store cleanliness and organisation.

Manage customer escalations and service recovery within established empowerment guidelines.

Inventory Management

Monitor sales performance and ensure effective stock management.

Maintain accurate inventory with zero stock discrepancy.

Operational Effectiveness

Comply with all company policies and procedures.

Execute store process improvements to strengthen operational effectiveness.

Demonstrate professionalism and Singtel's company values at all times.

Ensure compliance with operational controls, SOPs and audit requirements.

Skills for Success:

Minimally N’ Level qualification.

At least 5–10 years of sales experience in physical retail stores.

Strong experience managing and leading frontline sales teams.

Good sales and business acumen.

Strong organisational and store-management capabilities.

Basic financial management skills.

Good merchandising and visual presentation capabilities.

Comfortable with data analysis and sales performance reporting.

Good inventory management skills.

Excellent customer service and service-recovery capabilities.

Strong coaching and mentoring skills.

Good problem-solving, communication and leadership skills.

Comfortable presenting and communicating information to teams.

Good technology and digital literacy, with the ability to learn and explain new products and services.

Are you ready to say hello to BIG Possibilities?