Retail and Academy Lead, APAC

1000 Brompton Bicycle Ltd; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

Brompton Bicycle in Singapore is seeking a senior retail leader to own the customer experience across APAC, including flagship Junction stores and partner retailers. You will implement Brompton’s retail frameworks, train teams, and ensure premium service.

The role focuses on growing the partner network, improving conversions and sell-through, and maintaining high standards across owned and partner channels. Travel across APAC is expected to support growth.

Qualifications

• Senior multi-site retail leadership in premium or specialty retail.
• Experience across owned, franchise, and wholesale/dealer channels.
• Proven ability to lift conversion, clienteling, and sell-through.
• Strong partner and stakeholder management in a matrix organisation.
• Willing to travel regularly across APAC.

Responsibilities

• Deploy consumer journey and retail frameworks across APAC Junctions, Franchise Stores and Partners.
• Drive APAC Junction stores to hit key commercial and operational KPIs.
• Enforce Partner Programme standards across the region.
• Partner with central academy to deliver retail training for Junctions, Franchise Stores and Partners.
• Lead retail delivery for Junction and Partner development.

Skills

Senior retail leadership

Multi-site management

Partner network growth

Clienteling & sell-through

Stakeholder management

Job description

ROLE PURPOSE

Lead retail excellence and sell-out across one of Brompton's key markets, including 2 flagship Junction stores and several Store Partners. This role owns the customer experience, retail training and commercial standard on the ground in APAC, deploying Brompton's frameworks to ensure consistency and improved performance. This role will also champion growth of our Partner network in the APAC region.

RESPONSIBILITIES

• Deploy the 7-Step Client Journey, VM-in-a-Box, StoreIQ, BOP, and clienteling across APAC Junctions, Franchise Stores and selected Partners.
• Responsible for APAC Junction stores hitting key commercial and operational KPIs.
• Enforce the Partner Programme standard across the region.
• Work with the central academy team to provide retail training for Junctions, Franchise Stores and selected Partners
• Lead retail delivery for any Junction and Partner development

WHAT SUCCESS LOOKS LIKE

Improving Partner NPS and sales conversion and sell-through across APAC. Consistent premium execution from flagship to Store Partners. Full BOP certification and VM compliance across the region. Smooth, on-brand delivery of Junction and Partner development.

EXPERIENCE & SKILLS

Senior multi-site retail leadership in premium or specialty retail. Experience across owned, franchise, and wholesale/dealer channels. Proven at lifting conversion, clienteling, and sell-through. Strong partner and stakeholder management, comfortable in a matrix. Willing to travel regularly across APAC. Fluent in premium brand and service standards; second language a plus.

Brompton Bicycle is more than just a company - we're a community of innovators who are passionate about changing the world, one bike at a time. Our bikes are not just a means of transportation - they're a reflection of our values, creativity, and commitment to excellence. We are an Equal Opportunity Employer and strive to build a diverse and inclusive workforce at our company. At Brompton we aspire to engage with diverse individuals, communities, and organisations in order to continue to nurture a rich diverse culture. We Take Pride - Quality is born in the details We Build Community - A Brompton brings people together We Are Human - Being ourselves create magic We Are Curious - Inspiration is everywhere We Bring Energy - Our movement and momentum are infectious