Retail and Academy Lead, APAC

Brompton Bicycle; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Brompton Bicycle APAC is seeking a senior multi-site retail leader to drive retail excellence and sell-out across key markets, including two flagship Junction stores and several Store Partners. You will own the customer experience, retail training and commercial standards on the ground in APAC.

This role champions partner growth in the APAC region, coordinates with the central academy for training, and leads store delivery for Junction and Partner development, while lifting conversion and NPS.

Qualifications

• Senior multi-site retail leadership in premium or specialty retail.
• Experience across owned, franchise, and wholesale/dealer channels.
• Proven ability to lift conversion, clienteling, and sell-through.
• Strong partner and stakeholder management; comfortable in a matrix.
• Willing to travel regularly across APAC.
• Fluent in premium brand and service standards; second language a plus.

Responsibilities

• Deploy the 7-Step Client Journey and Store programs across APAC Junctions and Partners.
• Ensure APAC Junction stores hit key commercial and operational KPIs.
• Enforce Partner Programme standards across the region.
• Coordinate with the central academy to train Junctions and Partners.
• Lead retail delivery for Junction and Partner development.

Skills

Senior retail leadership

Multi-site management

Channel experience

Clienteling

Partner management

Travel willingness

Premium brand standards

Job description

ROLE PURPOSE
Lead retail excellence and sell-out across one of Brompton’s key markets, including 2 flagship Junction stores and several Store Partners. This role owns the customer experience, retail training and commercial standard on the ground in APAC, deploying Brompton’s frameworks to ensure consistency and improved performance. This role will also champion growth of our Partner network in the APAC region.

ROLE PURPOSE

Lead retail excellence and sell-out across one of Brompton’s key markets, including 2 flagship Junction stores and several Store Partners. This role owns the customer experience, retail training and commercial standard on the ground in APAC, deploying Brompton’s frameworks to ensure consistency and improved performance. This role will also champion growth of our Partner network in the APAC region.

RESPONSIBILITIES

• Deploy the 7-Step Client Journey, VM-in-a-Box, StoreIQ, BOP, and clienteling across APACJunctions, Franchise Stores and selected Partners.
• Responsible for APAC Junction stores hitting key commercial and operational KPIs.
• Enforce the Partner Programme standard across the region.
• Work with the central academy team to provide retail training for Junctions, Franchise Stores and selected Partners
• Lead retail delivery for any Junction and Partner development

WHAT SUCCESS LOOKS LIKE

• Improving Partner NPS and sales conversion and sell-through across APAC.
• Consistent premium execution from flagship to Store Partners.
• Full BOP certification and VM compliance across the region.
• Smooth, on-brand delivery of Junction and Partner development.

EXPERIENCE & SKILLS

• Senior multi-site retail leadership in premium or specialty retail.
• Experience across owned, franchise, and wholesale/dealer channels.
• Proven at lifting conversion, clienteling, and sell-through.
• Strong partner and stakeholder management, comfortable in a matrix.
• Willing to travel regularly across APAC.
• Fluent in premium brand and service standards; second language a plus.