APAC Retail & Academy Lead — Elevate Customer Experience

Brompton Bicycle Limited; Singapore; Hybrid; SGD 120,000 - 190,000; Full time

Job summary

Brompton Bicycle Limited seeks a Retail and Academy Lead for APAC based in Singapore to drive retail excellence across two flagship Junction stores and partner channels. You will own the customer experience, training, and commercial standards on the ground, deploying Brompton's frameworks to improve performance.

You will champion growth of our Partner network in APAC, lead multi-store operations, and collaborate with the central academy to deliver premium brand training and seamless store

Qualifications

• Senior multi-site retail leadership in premium or specialty retail.
• Experience across owned, franchise, and wholesale/dealer channels.
• Proven lift in conversion, clienteling, and sell-through.
• Strong partner and stakeholder management in a matrix organisation.
• Willing to travel regularly across APAC.
• Fluent in premium brand and service standards; a second language is a plus.

Responsibilities

• Deploy the 7-Step Client Journey, VM-in-a-Box, StoreIQ, BOP, and clienteling across APAC Junctions, Franchise Stores and selected Partners.
• Responsible for APAC Junction stores hitting key commercial and operational KPIs.
• Enforce the Partner Programme standard across the region.
• Work with the central academy team to provide retail training for Junctions, Franchise Stores and selected Partners.
• Lead retail delivery for Junction and Partner development.

Skills

Senior multi-site retail leadership

Owned, franchise, and wholesale/dealer

Conversion, clienteling, sell-through

Partner & stakeholder management

Willing to travel APAC

Premium brand service standards

Job description

Brompton Bicycle Limited seeks a Retail and Academy Lead for APAC based in Singapore to drive retail excellence across two flagship Junction stores and partner channels. You will own the customer experience, training, and commercial standards on the ground, deploying Brompton's frameworks to improve performance.

You will champion growth of our Partner network in APAC, lead multi-store operations, and collaborate with the central academy to deliver premium brand training and seamless store