Product Manager - Community Strategy (APAC Remote)

Binance; Singapore; Remote; SGD 120,000 - 190,000; Full time

Benefits offered by this job

Remote-first work model

Job summary

Binance, a leading global blockchain ecosystem, is seeking a Senior Product/Strategy professional to own and optimize our community content product strategy (Square), focusing on post ranking, recommendations, distribution, and filtering. You will drive engagement, retention, and growth while shaping the long-term roadmap across the content ecosystem.

Ideal candidates have 3–8 years in strategy or content products, with Web3/fintech familiarity, and strong analytical and cross-functional

Qualifications

• 3–8 years in strategy or content products.
• Experience with post ranking and content recommendation.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Own strategy design and optimization for a community content product (Square).
• Improve user experience, engagement, and retention through better content ranking.
• Define long-term roadmap for content ecosystem, including classification and distribution mechanisms.
• Design and iterate content recommendation strategies with DAU growth in mind.
• Analyze engagement vs. core user behaviors and drive growth through cross-functional collaboration.
• Independently manage full product cycle from strategy to data validation and iteration.

Skills

Strategy experience

Content ecosystem

Web3/fintech exposure

Post ranking

Data-driven

Cross-functional collaboration

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Requirements

• 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
• Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
• Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
• Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
• Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
• Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

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