Regional Strategy Director

Omnicom Media Asia Pacific; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a Regional Strategy Director to lead communications planning and strategy for a flagship global brand, spanning across local, regional, and global teams. You will articulate insights, develop channel plans, and measure impact, working closely with creative and media partners to ensure alignment and innovation.

The role requires 10+ years in comms planning, strong storytelling, and comfort presenting to senior stakeholders, with experience on global clients

Qualifications

• Minimum 10 years in communications planning or media strategy.
• Proven account service experience with strategic communications.
• Excellent writing and presentation skills.
• Strong storytelling, charismatic and able to engage the room.
• Public speaking with ability to hold audience attention.
• Proficiency in media measurement.
• Experience with global, networked clients is preferred.
• Familiarity with tools like WARC, Think with Google.

Responsibilities

• Identify and qualify strategic brand, business, or marketing opportunities.
• Lead articulation of insights, strategy, channel plan and measurement.
• Translate strategy into bespoke solutions with partners.
• Adopt a digital-first mindset for modern brand audiences.
• Ensure innovation and a learning agenda across campaigns.
• Develop rigorous measurement using available data sources.
• Align strategy with core creative ideas and positioning of OMD.
• Guide the creative agency in asset development and vendor discussions.
• Collaborate with Strategy leads to uplift overall Product.

Skills

Min 10 years in communications

Account service history

Strong written & verbal skills

Storytelling skills

Public speaking

Proficiency in media measurement

Global client experience

Think with Google tools

Tools

WARC

eMarketer

GWI

Statista

Think with Google

Job description

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

About the Role

The role sits within one of OMD’s most valuable account teams servicing one of OMD’s most iconic global brands. The team & client are renowned for crafting innovative, measurably impactful and memorable campaigns, flawlessly executed, that lie at the intersection of media, creative & culture. As the Regional Strategy Director, this role has chief responsibility for ensuring the continuation of this position.

Key Responsibilities:

Communications Planning & Strategy

• Identify & qualify the strategic brand, business or marketing opportunity, either proactively or as a response to client brief
• Lead the articulation of the insights, communications strategy, strategic framework, channel plan & approach to measurement
• Work hand in hand with partners to translate the strategy into bespoke solutions
• Have a digital-first mindset to ensure the strategy is sized for modern brand audiences
• Ensure that innovation & a constant learning agenda is driven through entire campaign approach
• Develop & maintain a rigorous approach to measurement, leveraging all available data sources to quantify the communication strategy’s impact on media, brand & business metrics
• Ensure a continual alignment of the communications strategy with the core creative idea & ensure that OMD is positioned as the pilots of how the idea intersects with media & culture
• Ensure OMD plays a lead role in the guiding of the creative agency in the asset development process, including vendor discussions & troubleshooting
• Work with the Strategy leads and internal teams to collaborate and uplift overall Product

Stakeholder Management

• Work seamlessly across local teams, internal teams, global teams, creative agencies and clients
• Work hand in hand in a unified front with the client’s creative agency partners, so that the client does not see lines within the agencies and the creative & media is aligned behind a single campaign idea
• Build relationships across senior client stakeholders

Required Skills:

• Min 10 years in a communications planning and/or media strategy capacity
• Account service history with a demonstrated capability for strategic communications will be considered
• Very strong written & verbal skills, and an ability to create simple compelling presentations
• Great storytelling skills, charismatic and able to read & engage the room
• Confidence in public speaking, gain & retain audience attention and articulately demonstrate rationale
• Proficiency in media measurement
• Experience on a networked global client is preferred
• Proficiency with subscribed tools to inform insights & strategic development, including WARC, eMarketer, GWI, Statista, site analytics tools, Think with Google tools