Senior Media Planner

Omnicom Media Asia Pacific; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a planner/senior planner to drive digital campaigns across Paid Search, TikTok and Facebook. You will plan, set up and optimize channels, monitor performance, and deliver data-driven recommendations to maximize client outcomes.

The role requires strong Excel/PowerPoint skills, attention to detail, and clear communication with multiple stakeholders. Candidates with omnichannel planning and experience in programmatic media will excel.

Qualifications

• Min 2 years digital/integrated planning experience with multiple channels.
• Experience in social setup and optimization and omnichannel planning is a plus.
• Proficient with Campaign Manager Floodlight and programmatic platforms (DV360/TTD).
• Strong attention to detail and ability to articulate data-driven recommendations.
• Excellent communication, able to manage multiple stakeholders and deliver client-facing reports.

Responsibilities

• Plan, setup and manage digital channels primarily Paid Search, TikTok and Facebook Ads.
• Monitor, optimize campaigns to hit objectives with efficiency and scale.
• Prepare performance briefs and annual plans with rationales for clients.
• Track budgets, perform data analysis and create client-facing reports.
• Develop insights and articulate recommendations to stakeholders.

Skills

Digital planning experience

Social set up & optimization

Omnichannel planning

Campaign Manager Floodlight

DV360 / The Trade Desk (TTD)

MS Excel / MS PowerPoint

Attention to detail

Clear verbal & written communication

Tools

Campaign Manager Floodlight

DV360

The Trade Desk (TTD)

Google Ads

Excel

PowerPoint

Job description

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

Scope of role:

The team has a market-leading position in implementational / executional management. As a planner/senior planner, you will be tasked with the planning, optimization and activation of campaigns across clients.

Reporting Structure:

• You will report to the Manager/Director in the team

Key Responsibilities:

• Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
• Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
• Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
• Ensure budgets are tracked and spent efficiently
• Perform data analysis and provide thought leadership based on consumer insights where relevant
• Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
• Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary. Clear verbal and written communication skills
• Competency with figures and simple calculations - including pivot tables, charts and formulae
• Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
• Own budget planning & tracking (media finance) for the campaigns under your belt

Required Skills:

• Min 2 years of digital/integrated planning experience
• Min 2 years experience in social set up and optimization.
• Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
• Basic experience of pulling Campaign Manager Floodlight reports is required
• Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
• Knowledge in SEM planning and activation (bonus)
• Attention to detail is a must; accuracy in work is the top KPI
• Able to articulate and communicate clearly and persuasively
• Able to multitask and manage expectations of multiple stakeholders
• Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Excellent verbal and written communication skills