Regional Strategy Director

OMD SINGAPORE PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

OMD SINGAPORE PTE. LTD. is seeking a Regional Strategy Director to lead communications planning and strategic development for a global brand. The role focuses on crafting innovative, measurable campaigns at the intersection of media, creative, and culture, with responsibility for ensuring continued leadership in strategy delivery.

You will work across local and global teams, manage senior client stakeholders, and drive a digital-first, insights-led approach to media strategy and performance.

Qualifications

• Min 10 years in communications planning or media strategy.
• Strong written & verbal skills; ability to create simple compelling presentations.
• Excellent storytelling skills; charismatic and able to engage the room.
• Confidence in public speaking; able to hold audience attention and articulate rationale.
• Experience with a networked global client is preferred.
• Proficiency with media measurement tools and frameworks.

Responsibilities

• Identify and qualify strategic brand, business or marketing opportunities.
• Lead articulation of insights, strategy, framework, channel plan and measurement.
• Collaborate with partners to translate strategy into bespoke solutions.
• Maintain a digital-first, data-informed approach to measurement and optimization.
• Guide creative and media teams to align behind a single campaign idea.

Skills

Communications planning

Media strategy

Public speaking

Storytelling

Presentation skills

Media measurement

Stakeholder management

Tools

WARC

eMarketer

GWI

Statista

Site analytics tools

Think with Google tools

Job description

About the Company

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

About the Role

The role sits within one of OMD’s most valuable account teams servicing one of OMD’s most iconic global brands. The team & client are renowned for crafting innovative, measurably impactful and memorable campaigns, flawlessly executed, that lie at the intersection of media, creative & culture. As the Regional Strategy Director, this role has chief responsibility for ensuring the continuation of this position.

Key Responsibilities:

Communications Planning & Strategy

• Identify & qualify the strategic brand, business or marketing opportunity, either proactively or as a response to client brief
• Lead the articulation of the insights, communications strategy, strategic framework, channel plan & approach to measurement
• Work hand in hand with partners to translate the strategy into bespoke solutions
• Have a digital-first mindset to ensure the strategy is sized for modern brand audiences
• Ensure that innovation & a constant learning agenda is driven through entire campaign approach
• Develop & maintain a rigorous approach to measurement, leveraging all available data sources to quantify the communication strategy’s impact on media, brand & business metrics
• Ensure a continual alignment of the communications strategy with the core creative idea & ensure that OMD is positioned as the pilots of how the idea intersects with media & culture
• Ensure OMD plays a lead role in the guiding of the creative agency in the asset development process, including vendor discussions & troubleshooting
• Work with the Strategy leads and internal teams to collaborate and uplift overall Product

Stakeholder Management

• Work seamlessly across local teams, internal teams, global teams, creative agencies and clients
• Work hand in hand in a unified front with the client’s creative agency partners, so that the client does not see lines within the agencies and the creative & media is aligned behind a single campaign idea
• Build relationships across senior client stakeholders

Required Skills:

• Min 10 years in a communications planning and/or media strategy capacity
• Account service history with a demonstrated capability for strategic communications will be considered
• Very strong written & verbal skills, and an ability to create simple compelling presentations
• Great storytelling skills, charismatic and able to read & engage the room
• Confidence in public speaking, gain & retain audience attention and articulately demonstrate rationale
• Proficiency in media measurement
• Experience on a networked global client is preferred
• Proficiency with subscribed tools to inform insights & strategic development, including WARC, eMarketer, GWI, Statista, site analytics tools, Think with Google tools