Regional Business Director

OMD Singapore Pte Ltd; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

OMD Singapore Pte Ltd is seeking a Regional Business Director to lead the Center of Excellence hub for key regional clients. You will partner with local market teams and the network to shape strategy, digital transformation, and senior client stewardship across APAC.

You will oversee regional account leadership, engage senior stakeholders, and drive profitable growth while coordinating with an Associate Director, ad-ops, and strategy colleagues to deliver award-worthy outcomes.

Qualifications

• 10+ years of strong media planning experience.
• Experience managing one or more large accounts ($30M+ billings).
• Experience on CPG clients is a strong advantage.
• Experience managing a team.
• Experience across a range of media/marketing functions is an added advantage.
• Experience simplifying complex solutions for senior stakeholders and orchestrating solutions beyond immediate competency.

Responsibilities

• Lead strategic account leadership for regional clients.
• Engage with senior-level local, regional, and global clients and stakeholders.
• Articulate explanations to senior client stakeholders and link objectives to outcomes.
• Influence markets to deliver process and insights.
• Enable APAC-bound strategies across local markets.
• Ensure profitability targets are met.
• Coordinate with an Associate Director, planner, ad-ops team, and Strategy Director/Manager.
• Drive digital transformation and in-market acceleration programs.
• Develop thought leadership to support growth and agency leadership.
• Propose innovative APAC solutions to drive client ROI.

Skills

Strategic leadership

Account management

Stakeholder engagement

Team leadership

Media planning

Education

Tertiary qualification

Job description

As a leading global media network, with data at the core, Omnicom Media APAC (“OM”) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behavior at the heart of everything we do. We are compromised of the full-service media networks OMD and PHD as well as a number of specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.

Scope of role:

The Business Management Community’s performance is critical to our market perception and business health. This community is tasked with creating a recognized market-leading position in communications planning, strategic approach implementational & executional management and client servicing.

In this role of Regional Business Director, you will be leading the Center of Excellence hub for one of our key regional clients. It is a consulting unit for regional clients as well as a position of influence and governance to local markets on strategy, digital transformation and senior client stewardship. Campaign strategy and implementation happens at a local market level.

In this position, you will also be part of the senior leadership unit of OMD Singapore and may be required to take on an additional responsibility of another regional/global client.

Regional Account Leadership

• Accountable for strategic account leadership & responsible for all aspects of business management.
• Need to lead engagement with senior-level local, regional and global clients agency network stakeholders (i.e. CEOs, CSO, COO, MDs, GMs…) and marketing partners.
• Articulate explanation to the senior client stakeholders and to link business objectives back to consumer outtakes and media and marketing outputs.
• Ability to influence markets to deliver the right process & insights by enabling productive collaboration and going deeper into understanding trends and cultural nuances.
• Enable strategies to land in APAC markets by supporting and guiding the local market teams.
• Ensure local and regional profitability targets are met both from an organic and OOS stand-point.
• You will have an Associate Director as direct report (and a planner reporting to the Associate Director). You will also have an ad-ops team and will get support from a Strategy Director/Manager on demand

Innovation and Digital Transformation

• Work closely with APAC digital, programmatic, data & tech teams as well as regional marketing partners to enable in-market digital acceleration programs and follow through the progress.
• Drive thought leadership pieces on an ongoing basis to support all markets in the region, focusing on driving their client’s business growth and increase agency leadership.
• Be relentless to propose APAC first innovative solutions that drive client’s growth and ROI, in pursuit of award-worthy work.

Experience required:

• Tertiary qualified, supplemented by 10+ years of strong media planning experience.
• Experience managing one or more large accounts ($30M+ billings).
• Experience on CPG clients is a strong advantage.
• Experience managing a team.
• Experience across a range of media/marketing functions is an added advantage.
• Experience simplifying complex solutions for senior stakeholders and orchestrating solutions beyond immediate competency.

Attributes:

• Passionate, with strong opinions about communications.
• An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies.
• Gravitas to be able to stand up to client or creative agency using appropriate & diplomatic judgments to get the right result.
• Having the confidence to present at large meetings/conferences in an articulate and clear manner.
• Have the ability to understand and account for multiple stakeholders and their issues.
• Emotional intelligence to embrace diversity, to be able to influence stakeholders across a range of markets, working styles and cultural nuances.
• Can multitask and change priorities rapidly and is effective under pressure.