Regional RMG Excellence Manager – APAC

The HEINEKEN Company; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The HEINEKEN Company in APAC seeks a Regional RMG Excellence Manager to drive growth across APAC operating companies. You will govern the RMG framework, standardize deployment, and build long-term capabilities across pricing, mix, promotions and trade investment.

You will partner with the Regional RMG Lead to translate regional priorities into actionable plans, track execution, and embed governance across OpCos with strong cross-functional collaboration.

Qualifications

• Experience in revenue growth management and trade marketing.
• Strong strategic thinking and problem-solving abilities.
• Ability to turn data into clear insights and actions.

Responsibilities

• Support regional RMG agenda across SP and AP cycles.
• Drive governance, standard deployment and capability building.
• Contribute to benchmarking, performance tracking and learning.
• Coordinate with OpCo managers to translate insights into actions.

Skills

Revenue growth

Trade marketing

Commercial strategy

GTM strategy

Insights analytics

Cross-functional collaboration

Structured planning

Tools

Excel

Dashboards

Analytics tools

Job description

The Regional RMG Excellence Manager plays a vital role in accelerating sustainable revenue and margin growth across HEINEKEN APAC Operating Companies. Acting as the custodian of the RMG framework, this role is responsible for driving the governance, standardized deployment, and long-term capability building of our primary RMG pillars: Pricing Strategy, Portfolio Pricing Architecture (PPA), Mix Optimization, Promotional Effectiveness, and Trade Investment.

The role will support the Regional RMG Lead in driving the RMG agenda across all OpCos in the region, ensuring that regional priorities are translated into clear action plans, tracked through execution, and embedded through strong governance and capability building.

Key responsibilities

1. Regional RMG agenda and planning support

• Support the Regional RMG Manager in shaping and coordinating the regional RMG agenda across SP and AP cycles.
• Consolidate common RMG priorities, risks and opportunities across OpCos and translate them into clear regional focus areas and follow-up actions.
• Drive optimization across the 5 core pillars:
• Pricing & PPA: Design value-based pricing and pack architecture strategies across brands, sub-segments, and channels to capture premium value.
• Promotional Effectiveness: Establish rigorous pre- and post-evaluation methodologies to maximize return on promotional investment (ROI).
• Trade Investment: Review and restructure trade terms, distributor incentives, and commercial spend to drive ultimate efficiency.
• Contribute to regional benchmarking, performance tracking and post-evaluation learning to improve future planning and decision-making

2. Support OpCo RMG managers / leads

• Act as a thought partner to OpCo RMG Managers and Leads in shaping analyses, business cases and initiative plans aligned to commercial strategy.
• Support OpCos in identifying, sizing and prioritizing opportunities across RMG levers, and in translating insights into clear actions and execution plans.
• Support interpretation of internal and external data, customer and shopper insights, and market performance to strengthen commercial decision-making.

3. Capability building and ways of working

• Identify regional and OpCo capability gaps across RMG tools, processes, governance and competencies, and support actions to close them.
• Coordinate and contribute to capability-building priorities across the region, including training, workshops, community calls and best-practice sharing.
• Promote adoption of common templates, tools, frameworks and standard ways of working in partnership with the Regional RMG Manager and Global RMG CoE.
• Support maturity assessments, competency development and stronger post-evaluation discipline to improve RMG effectiveness across OpCos.

Skills and experience

• Functional practitioner in revenue, margin and growth, trade marketing, commercial strategy, commercial excellence, GTM/sales strategy, insights, or commercial finance
• Strong strategic thinking and problem-solving ability. Strong analytical capability, with ability to turn complex data into clear insights and recommendations.
• Good commercial acumen across pricing, mix, promotions, channel and portfolio decisions.
• Strong stakeholder management and influencing skills in a matrix environment.
• Structured project and planning management capability.
• Strong learning mindset and ability to build capability in others.

Preferred Profile

• Work Experience- 5-7yrs of experience
• Area of expertise- Revenue Growth Management, Trade Marketing, Sales Strategy
• Experience with market data (POS / panel data/Shopper research) and commercial performance analysis.
• Strong Excel and presentation skills; familiarity with dashboards and analytics tools.
• Multi-market experience within APAC, especially large emerging markets with fragmented trade environments such (eg Vietnam and India)