Regional Programmatic & Performance Lead

publicis groupe singapore; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Publicis Groupe Singapore seeks a senior Digital & Performance Lead to drive regional APAC digital media, performance marketing, and transformation initiatives. You will shape regional best practices, lead first-party data activation, and partner with platform providers to ensure measurable business outcomes across markets.

The role combines strategic leadership with governance, client consultancy, and performance excellence, collaborating with regional stakeholders, market teams, and global

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Mathematics, Data Analytics, Communications, or a related discipline.
• 7-10+ years of digital marketing, performance marketing, media strategy, or integrated digital leadership roles within a media agency, consultancy, platform, or advertiser environment.
• Experience leading regional or multi-market digital programs across APAC.

Responsibilities

• Lead development of APAC regional digital and performance marketing strategy across paid media channels (Search, Social, Programmatic, Video, Commerce, Emerging Media).
• Act as senior digital advisor to regional client stakeholders, providing strategic counsel on trends, consumer behavior, and best practices.
• Develop regional frameworks, roadmaps, and governance to support business priorities and marketing objectives.

Skills

Digital leadership

Regional APAC experience

Stakeholder management

Data-driven marketing

Performance measurement

Education

Bachelor's degree in Marketing or related field

Job description

Publicis Groupe Singapore seeks a senior Digital & Performance Lead to drive regional APAC digital media, performance marketing, and transformation initiatives. You will shape regional best practices, lead first-party data activation, and partner with platform providers to ensure measurable business outcomes across markets.

The role combines strategic leadership with governance, client consultancy, and performance excellence, collaborating with regional stakeholders, market teams, and global