Marketing Executive

JSIT for WST (Wholesale Trade) by Singapore Business Federation (SBF); Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

Goh Joo Hin Pte Ltd, with support from SBF under the JSIT WST initiative, is seeking a Marketing Executive to drive brand growth through integrated marketing strategies across digital and offline channels. You will manage campaigns, content, influencer partnerships, events, and budget allocation while collaborating with stakeholders to maximise ROI.

The role emphasizes data-driven decision making, performance analysis, and staying updated on marketing trends to optimise campaigns and engagement

Qualifications

• Degree in Marketing, Business or relevant studies.
• Fresh graduates / minimum 3 years of relevant marketing experience for B2C.
• Hands-on knowledge of Social Media, WordPress, Google Ads, AI tools will be preferred.

Responsibilities

• Manage assigned brands and products across channels to ensure consistent positioning.
• Plan and execute integrated marketing campaigns to drive awareness and engagement.
• Develop digital marketing strategies including social media, content, email, SEO/SEM and paid campaigns.
• Manage social media platforms and content calendars for strong brand presence.
• Create and oversee marketing content with designers, agencies and content creators.
• Leverage AI-enabled tools to enhance content creation and efficiency.
• Monitor market trends and competitor activities to identify growth opportunities.

Skills

Social media

Interpersonal skills

Communication

Creativity

Education

Bachelor's degree in Marketing or Business

Tools

WordPress

Google Ads

AI tools

Job description

This role is posted on behalf of Goh Joo Hin Pte Ltd with support from the Singapore Business Federation (SBF) under the JSIT WST initiative. SBF/JSIT facilitates outreach and connections only and does not act as an employment agency. All hiring decisions are made solely by the hiring company.

Our member company is seeking a meticulous and motivated Marketing Executive to join the team In this role, you will play a critical part in driving brand growth by developing and executing integrated marketing strategies across digital and offline channels, including social media, content marketing, influencer partnerships, events, and paid campaigns. Manage brand performance through market analysis, campaign optimisation, budget management, and collaboration with stakeholders to maximise consumer engagement, ROI, and business growth.

Job Responsibilities

• Manage assigned brands and products, ensuring consistent brand positioning and execution across all channels.


• Plan and execute integrated marketing campaigns to drive brand awareness, consumer engagement and business growth.


• Develop and implement digital marketing strategies, including social media, content marketing, email marketing, SEO, SEM and paid media campaigns.


• Manage social media platforms and content calendars to maintain a strong and engaging brand presence.


• Create and oversee marketing content across online and offline channels, working closely with designers, agencies and content creators.


• Leverage AI-enabled creative tools and emerging technologies to enhance content creation and marketing efficiency.


• Monitor market trends, competitor activities and consumer insights to identify growth opportunities and optimize marketing strategies.


• Manage influencer and KOL collaborations, partnerships and campaign performance tracking.


• Plan and execute events, roadshows, activations and other brand-building initiatives to enhance visibility and consumer engagement.


• Evaluate campaign effectiveness through performance analysis and provide recommendations to improve ROI and marketing impact.


• Manage marketing budgets and ensure effective allocation of resources to maximize campaign performance.


• Liaise with internal stakeholders, external agencies and business partners to ensure timely and successful execution of marketing initiatives.


• Prepare regular reports and presentations on campaign performance, market developments and key business insights.


• Keep up to date on latest marketing trends, digital platforms and industry best practices.


• Support ad-hoc marketing projects and other duties assigned by superior.

Job Requirements

• Degree in Marketing, Business or relevant studies


• Fresh graduates / minimum 3 years of relevant marketing experience for B2C


• Hands-on knowledge of Social Media, WordPress, Google Ads, AI tools will be preferred


• Excellent interpersonal and communication skills


• Creative, flexible with an eye for details

Please note that applicants must already possess valid work authorization to work in Singapore at the time of application.