Regional Marketing Communication Executive / Marketing Coordinator B2B

PANASONIC PROJECTOR & DISPLAY ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

PANASONIC PROJECTOR & DISPLAY ASIA PACIFIC PTE. LTD. is seeking a Marketing Campaign Coordinator to support regional B2B campaigns across Asia Pacific.

You will coordinate content production, website updates, social media, EDMs, brochures, and events, collaborating with country offices, distributors and partners to ensure consistent brand messaging. The role requires a Diploma or bachelor’s in marketing or related field, 3–5 years B2B marketing experience in electronics/tech, and strong

Qualifications

• Diploma or bachelor’s degree in marketing, Communications, Business, or a related discipline.
• 3–5 years of relevant B2B marketing experience in electronics/technology/AV/display
• Experience supporting regional or multi-country marketing activities across APAC
• Experience working with regional sales teams, country offices, distributors, agencies, and vendors
• Campaign coordination, content creation, social media, website updates, EDMs, events, and marketing administration

Responsibilities

• Support planning and execution of regional B2B marketing campaigns across Asia Pacific.
• Create and coordinate marketing content, including website updates, social media posts, EDMs, brochures, presentations, press releases, product materials, and customer success stories.
• Coordinate regional events, exhibitions, seminars, webinars, product launches, roadshows, and partner marketing activities.
• Work with country offices, distributors, agencies, vendors, and internal teams to deliver marketing initiatives with consistent brand messaging.
• Adapt and localise regional/global materials for Asia Pacific markets.
• Manage marketing collateral, digital assets, promotional materials, and shared resources.
• Handle marketing operations and administration, including vendor coordination, procurement, invoices, and budget tracking.
• Monitor campaign/event performance, prepare reports, and recommend improvements.
• Travel occasionally within Asia Pacific to support regional activities.

Skills

Campaign coordination

Content creation

Social media

Website updates

Marketing administration

Education

Diploma or Bachelor's degree in marketing/communications/business

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

Job Duties:

• Support the planning and execution of regional B2B marketing campaigns across Asia Pacific.
• Create and coordinate marketing content, including website updates, social media posts, EDMs, brochures, presentations, press releases, product materials, and customer success stories.
• Coordinate regional events, exhibitions, seminars, webinars, product launches, roadshows, and partner marketing activities.
• Work with country offices, distributors, agencies, vendors, and internal teams to deliver marketing initiatives while ensuring consistent brand messaging.
• Adapt and localise regional or global marketing materials for Asia Pacific markets.
• Manage marketing collateral, digital assets, promotional materials, and shared marketing resources.
• Handle marketing operations and administration, including vendor coordination, purchase and payment requests, invoice processing, budget tracking, and supporting payments for regional offices through the Singapore office.
• Monitor campaign and event performance, prepare reports, and recommend improvements.
• Travel occasionally within Asia Pacific to support regional marketing activities and events.

Job Requirements:

• Diploma or bachelor’s degree in marketing, Communications, Business, or a related discipline.
• 3 to 5 years of relevant B2B marketing experience within the electronics, technology, audiovisual, display or projector industry.
• Proven experience supporting regional or multi-country marketing activities across Asia Pacific.
• Experience working with regional sales teams, country offices, distributors, channel partners, agencies, and vendors.
• Experience in campaign coordination, content creation, social media, website updates, EDMs, events, and marketing administration.
• Strong organisational and project-management skills, with the ability to manage multiple priorities and deadlines.
• Proficiency in Microsoft Office and familiarity with digital marketing and content management platforms.
• Proficiency in Canva or Adobe Creative Suite would be an advantage.
• Willingness to travel occasionally within Asia Pacific.