Assistant Manager, Loyalty Marketing

Sephora USA, Inc; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Sephora SEA is seeking an Assistant Manager, Loyalty Marketing to drive its regional loyalty program across Southeast Asia and Oceania. You will plan and execute customer campaigns, optimize member engagement, and coordinate with regional teams to ensure consistent, commercially impactful experiences.

The role requires a strong foundation in lifecycle marketing, loyalty operations, and stakeholder management, with a focus on retention, reactivation, and growth across markets.

Qualifications

• Experience managing customer campaigns across multiple channels and segments.
• Strong understanding of loyalty program mechanics and lifecycle management.
• Comfortable working with data to evaluate campaign effectiveness.

Responsibilities

• Plan and execute loyalty campaigns that support key business objectives including acquisition, retention and engagement.
• Lead development of annual membership renewal perks to strengthen retention.
• Drive tiering initiatives and loyalty mechanics to increase value and purchase frequency.
• Design and rollout gamification features and engagement journeys to boost participation.
• Coordinate with regional and local market teams to implement initiatives.
• Oversee campaign communications and touchpoints to ensure brand alignment.
• Monitor campaign performance and identify optimization opportunities.
• Collaborate with technology and operations to support loyalty journeys and triggers.
• Ensure rollout across markets aligns with regional strategy.

Skills

Loyalty marketing

Campaign management

Data analytics

Project management

Cross-functional collaboration

Communication

Multichannel campaigns

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Assistant Manager, Loyalty Marketing

The Assistant Manager, Loyalty Marketing will play a key role in driving the performance of the regional loyalty program through the planning, execution, and optimization of customer campaigns and always-on member engagement initiatives. This role is responsible for managing core loyalty program mechanics that support member recruitment, retention, reactivation, and lifecycle growth across multiple markets in Southeast Asia and Oceania.

The ideal candidate combines strong campaign management capabilities with a solid understanding of customer lifecycle marketing, loyalty operations, and cross-functional stakeholder management. This individual will work closely with regional and local market teams to ensure campaigns are executed effectively, performance is tracked rigorously, and member experiences remain relevant, seamless, and commercially impactful.

You will shine here if you enjoy…

• Manage the day-to-day operations and sustenance of the loyalty program, ensuring business-as-usual initiatives are delivered accurately and on time.
• Plan and execute loyalty campaigns that support key business objectives including member acquisition, retention, reactivation, and engagement.
• Lead the development and implementation of annual membership renewal perks to strengthen member retention and reinforce loyalty value propositions.
• Drive up-tiering initiatives and loyalty mechanics to increase member lifecycle value and purchase frequency.
• Support the design and rollout of milestone-based challenges, gamification features, and engagement journeys to encourage repeat participation and higher spending.
• Coordinate with cross-functional stakeholders to support regional loyalty initiatives.
• Oversee campaign-related communications and display touchpoints to ensure consistency, accuracy, and alignment with brand and program objectives.
• Monitor and analyze campaign performance across metrics such as recruitment, retention, reactivation, and active member growth, and identify opportunities for optimization.
• Partner with technology and operations teams to support loyalty-related customer journeys and program touchpoints, including sign-up flows, checkout prompts, and sustenance triggers.
• Ensure campaign execution is aligned with regional strategy while supporting smooth adaptation and rollout across local markets

We would love to hear from you if you are/have…

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–7 years of experience in loyalty, CRM, lifecycle marketing, campaign management, or a related function.
• Proven experience managing customer campaigns across multiple channels and customer segments.
• Strong understanding of loyalty program mechanics, customer retention strategies, and member lifecycle management.
• Comfortable working with data and performance metrics to evaluate campaign effectiveness and inform recommendations.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Excellent communication and collaboration skills in a regional, cross-functional environment.
• Experience in retail, beauty, e-commerce, or consumer-facing industries is an advantage.

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

Here, you will find:

• Community , in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.