Regional Integrated Marketing Manager

BNI Global; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

BNI Global is seeking an Integrated Marketing Manager to lead regional marketing initiatives across APAC. You will blend global strategies with local customization, ensuring consistent branding while driving visitor acquisition and membership growth.

The role combines hands-on execution with strategic planning, applying digital, content marketing, events, and partnerships to deliver measurable ROI and growth for the network.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline.
• 5–8 years of marketing experience in regional or multi-country environment.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.
• Strong project management and organisational skills.
• Excellent written and verbal communication skills.
• Experience with marketing platforms such as LinkedIn, Meta Business Suite, Google Analytics, CRM and email marketing platforms, CMS, and AI-powered marketing tools.
• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

Responsibilities

• Develop quarterly and annual regional marketing plans aligned with regional business objectives and global marketing strategy.
• Identify opportunities to increase brand awareness, visitor acquisition, Member engagement, and membership growth across the region.
• Analyze campaign performance, market trends, and competitor activities to optimize marketing effectiveness.
• Adapt global marketing initiatives to regional market needs while maintaining brand consistency.
• Establish marketing KPIs and report on campaign performance and ROI.
• Plan, execute, and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Measure campaign effectiveness and continuously optimize performance.
• Leverage AI-enabled tools to improve content creation, campaign effectiveness, workflow efficiency, analysis, and productivity while maintaining brand standards.
• Manage regional social media channels and content calendars.
• Develop and oversee marketing content across websites, email marketing, social media, presentations, videos, newsletters, blogs, and promotional materials.
• Ensure all marketing communications comply with global brand standards.
• Support website content updates and optimize digital content using SEO best practices.
• Support marketing and promotion of regional conferences, leadership events, webinars, recruitment campaigns, and key initiatives.
• Develop promotional campaigns to maximize attendance and engagement.
• Coordinate marketing activities with strategic partners and sponsors.
• Support public relations opportunities and media communications across the region.
• Partner with country leadership teams to support local marketing initiatives.
• Provide marketing frameworks, templates, best practices, and campaign guidance.
• Facilitate knowledge sharing across markets to improve marketing effectiveness.
• Collaborate with Global Marketing, Operations, Franchise Development, Communications, Events teams, and external agency partners.
• Monitor and report on campaign performance, lead generation, visitor acquisition, engagement, and marketing ROI.
• Use data and customer insights to improve campaign effectiveness.
• Recommend new marketing initiatives, technologies, and best practices to support business growth.

Skills

Cross-cultural Leadership

Project Management

Relationship Building

Digital Fluency

Communication

Decision Making

Education

Bachelor’s degree in Marketing, Communications, Business, or related discipline

Job description

BNI Global is seeking an Integrated Marketing Manager to lead regional marketing initiatives across APAC. You will blend global strategies with local customization, ensuring consistent branding while driving visitor acquisition and membership growth.

The role combines hands-on execution with strategic planning, applying digital, content marketing, events, and partnerships to deliver measurable ROI and growth for the network.