Regional GCB Consumer Digital Strategy Specialist SG

CIMB; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

CIMB is looking for a candidate to support the Regional Head in developing the consumer digital strategy, aligning with country realities. This role requires a strong understanding of digital banking, market analysis, and the ability to structure strategic initiatives across diverse teams.

The ideal candidate will hold a Bachelor's or Master's Degree, possess at least 5 years in a relevant digital role, and demonstrate strong stakeholder management skills. A background in project management or Agile methodologies is also advantageous.

Qualifications

• At least 5 years of relevant digital experience in banking.
• Programme/Project Management Certification or Agile Scrum certification preferred.
• Strong understanding of digital strategies in financial services.

Responsibilities

• Support the Regional Head in developing consumer digital strategy.
• Contribute to execution roadmaps across digital revenue and customer engagement.
• Conduct market scans to assess CIMB's digital position.

Skills

Digital experience in banking

Stakeholder management skills

Strategic planning

Data proficiency

Agile practices

Digital transformation

Education

Bachelor’s or Master’s Degree in Business/Finance/Banking

Tools

Data dashboards

A/B testing

Job description

Responsibilities

Strategic Planning and Market Insights

• Support the Regional Head in developing the consumer digital strategy and refresh of the Regional Consumer Banking Digital Strategy, aligned with Group priorities and country realities.
• Contribute to the articulation of strategic themes, value theses, and execution roadmaps across digital revenue, customer engagement, and operating model transformation.
• Conduct market scans, e.g., competitive analysis, regulatory trends, consumer behaviour insights, etc., to assess CIMB’s digital strengths, gaps, and competitive position across markets.
• Drive and assist in creating market playbooks for digital sales funnels and omnichannel journeys.

Customer Experience, Journey Transformation and Technology Enablement

• Work with the Regional Digital Strategy Head to define and size digital revenue levers.
• Support design standards, accessibility requirements, and journey KPIs whilst ensuring markets adopt common templates and frameworks.
• Ensure alignment between digital strategy and platform roadmaps (e.g., mobile, web, orchestration, identity, payments, CDP).
• Support the evolution of OCTO as a regional digital platform, moving beyond servicing into sales, engagement and virtual‑branch capabilities.

Country Engagement & Implementation Enablement

• Act as a regional coordination point with Consumer Banking franchises on digital strategy initiatives.
• Prepare senior‑level reporting materials, e.g., executive updates, risk logs, benefits trackers and investment updates.
• Prepare materials and insights for regional workshops, deep dives and capability uplift programmes.
• Support countries in adapting regional strategies into clear local execution plans while preserving strategic intent.

Performance Tracking & Governance

• Define and maintain regional OKRs, KPIs and dashboard covering:
  • Digital adoption and engagement
  • Revenue and productivity outcomes
  • Delivery progress and milestone achievement
• Maintain and update the regional digital performance dashboard covering sales, activation, engagement, CX, adoption and cost‑to‑serve metrics.
• Track value realization of digital projects and highlight risks, delays and rebalancing recommendations.
• Track performance across markets, flag execution risks and prepare management updates for senior leadership and EXCO.

Requirements

Qualifications

• Bachelor’s or Master’s Degree in any related discipline (Business / Finance / Banking) or equivalent professional qualification.

Professional Qualification and/or Regulatory, Licensing Requirements

• Programme/Project Management Certification / Agile Scrum certification is preferred.

Relevant Work Experience

• At least 5 years of relevant digital experience in banking (particularly in Retail Banking) or financial industry.
• Digital or digital transformation experience is required.

Technical/Functional Skills

• Familiarity and working knowledge of the business and regulatory environments of key ASEAN markets vis‑à‑vis financial services.
• Strong proficiency with data (e.g., funnels, dashboards, A/B testing, etc.).
• Good understanding of digital channels, mobile/web journeys and customer lifecycle concepts.
• Ability to synthesise complex information into simple, compelling narratives.
• Familiarity with Agile practices, digital product delivery, etc.
• Good knowledge of customer journey and digital strategies in financial industries.
• Good knowledge of marketing and communications strategies and banking products and services.

Personal Skills (Soft Competencies)

• Strong stakeholder management and facilitation skills.
• Strong influencing and negotiation skills.
• Strong stakeholder management skills.
• Strong verbal and written communication skills.
• Strong analytical and strategic thinking.
• Able to function effectively in a matrix and culturally diverse environment.