Campaign Projects Executive, Regional Marketing

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

Shopee Singapore is seeking a Marketing Project Manager to lead end-to-end regional campaigns and collaborate with local teams to align monthly targets with market strategies.

You will analyse campaign data, monitor budgets, and generate actionable insights to continuously improve performance across Mall and platform initiatives. Strong communication and project-management skills are essential for success.

Qualifications

• Relevant Degree in Business, Marketing, Analytics, or a related field.
• Strong analytical, critical thinking, and problem-solving abilities.
• Experience in a high-performing organisation is preferred and experience in e-commerce marketing and/or data analytics is a plus.
• Excellent project management skills with the ability to prioritise tasks and manage multiple projects simultaneously.
• Strong work ethics and performance-driven.
• Strong communication skills, both written and verbal.
• Decent experience with Google Sheets, including advanced functions and formulas for data manipulation and analysis.
• Reliable and good team player who enjoys working in a dynamic environment.

Responsibilities

• Manage end-to-end projects focusing on driving campaign operational efficiencies, commercial performance with local markets and regional campaign initiatives.
• Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives.
• Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results.
• Analyse campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement.
• Collaborate and coordinate across multiple teams, including Product, Server Prep, Buyer Experience, Projects, Business Development and local markets.
• Identify areas of growth, developing and executing initiatives to drive enhanced performance and commercial impact.
• Conduct quantitative and qualitative analysis to address the key issues and develop actionable solutions.

Skills

Analytical skills

Critical thinking

Problem-solving abilities

Project management

Communication skills

Team collaboration

Google Sheets data manipulation

Education

Degree in Business, Marketing, Analytics

Tools

Google Sheets

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events, such as Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.

Job Description:

• Manage end-to-end projects focusing on driving campaign operational efficiencies, commercial performance with local markets and regional campaign initiatives
• Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives
• Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results
• Analyse campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement
• Collaborate and coordinate across multiple teams, including Product, Server Prep, Buyer Experience, Projects, Business Development and local markets
• Identify areas of growth, developing and executing initiatives to drive enhanced performance and commercial impact
• Conduct quantitative and qualitative analysis to address the key issues and develop actionable solutions

Requirements:

• Relevant Degree in Business, Marketing, Analytics, or a related field
• Strong analytical, critical thinking, and problem-solving abilities
• Previous experience in a high-performing organisation is preferred and experience in e-commerce marketing and/or data analytics is a plus
• Excellent project management skills with the ability to prioritise tasks and manage multiple projects simultaneously
• Strong work ethics and performance-driven
• Strong communication skills, both written and verbal
• Decent experience with Google Sheets, including advanced functions and formulas for data manipulation and analysis
• Reliable and good team player who enjoys working in a dynamic environment