Strategy and Analytics Intern - Regional CRM, Regional Brand & Growth Marketing (Spring 2027)

Shopee; Singapore; Sur place; SGD 13 392 - 16 740; Plein temps

Résumé du poste

Shopee is seeking a driven marketing CRM intern in Singapore to analyse user behaviour, support CRM strategy development and report on campaign effectiveness. You will help summarise insights across markets and contribute to data-driven decision making.

You'll work with AB-testing methods, learn to interpret results, and collaborate with cross-functional teams. This full-time internship (3–6 months) offers hands-on experience in e-commerce growth and data analytics.

Qualifications

• Pursuing Bachelor's or Master's in business, marketing, analytics, or statistics.
• Familiar with AB-testing and able to interpret hypothesis test results.
• Strong communication and stakeholder management skills.
• Experience in CRM or e-commerce is a plus.
• Hands-on with LLPs like Gemini and ChatGPT is a plus.
• Proficient in SQL is a plus.
• Full-time interns preferred (3-6 months).
• Part-time interns who can commit at least 3 days a week are welcome.

Responsabilités

• Analyse user behaviour and facilitate defining Customer Relationship Management (CRM) strategies of specific business lines
• Produce incentive test reports and support developing the most effective tactics for each user segment, based on business impact and cost efficiencies
• Consolidate and summarise historical tests and analysis to help the team build a holistic understanding of the benefits and trade‑offs of strategies in different markets
• Conduct market research on industrial CRM practices to explore opportunities to adopt best practices

Connaissances

AB-testing

Stakeholder management

Communication

CRM experience

Formation

Bachelor's or Master's in related field

Outils

Gemini

ChatGPT

Description du poste

About The Team

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in‑app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description

• Analyse user behaviour and facilitate defining Customer Relationship Management (CRM) strategies of specific business lines
• Produce incentive test reports and support developing the most effective tactics for each user segment, based on business impact and cost efficiencies
• Consolidate and summarise historical tests and analysis to help the team build a holistic understanding of the benefits and trade‑offs of strategies in different markets
• Conduct market research on industrial CRM practices to explore opportunities to adopt best practices

Requirements

• Currently pursuing a Bachelor's or Master's Degree in related fields (business, marketing, analytics, statistics etc.)
• Familiar with AB‑testing and able to interpret results of hypothesis testing
• Good communication skills and stakeholder management
• Experience in the CRM area or e‑Commerce industry is a plus
• Hands‑on experience on using LLP like Gemini and ChatGPT is a plus
• Proficient knowledge of SQL is a plus
• Full‑time interns preferred (3-6 months)
• Part‑time interns who can commit at least 3 working days a week are also welcome to apply