Regional Category & Local Market Lead

HOGARTH WORLDWIDE PTE LIMITED; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

WPP Production seeks a Category Lead who will drive priorities and delivery standards for a defined category across multiple markets, while acting as the local market lead for client relationships and day-to-day delivery. PMs report directly to you, and you’ll ensure governance, budget, and quality compliance across campaigns.

You will own adoptions of global tools to local platforms, coordinate with Media, and manage senior and junior team members to meet client expectations and timelines.

Qualifications

• 6+ years in account or category leadership within content production or adaptation, ideally agency-side.
• Genuine fluency in your local market: language, culture, and regulatory nuance.
• Beauty or prestige category experience.
• Experience managing AMs/PMs or junior team members directly, not just contributing individually.
• Experience partnering closely with a media agency to deliver genuinely integrated outcomes.
• Strong commercial acumen, i.e. comfortable with cost estimates, budgets, and contractual terms.
• Sound negotiation and problem-solving skills, exercised under real time pressure.

Responsibilities

• Drive priorities and delivery standards for your category across every market it touches.
• Build category-specific knowledge that outlasts any single campaign.
• Mirror the category-cluster model our media partner already runs, so category strategy and media planning move together, not separately.
• Review global and regional toolkits and judge, what can be adapted given local platform and regulatory requirements.
• Hold the line on brand compliance and quality even under deadline pressure.
• Serve as the single point of contact for adaptation and delivery in your market, brief through delivery.
• Own the local partnership and act as gatekeeper for commercial terms specific to your market.
• Ensure governance cadence is followed, e.g. weekly delivery syncs, monthly reviews.
• Identify and resolve local delivery challenges before they become client-facing issues.
• Make sure adaptation work is aligned to Media's confirmed plan, embed local platform knowledge
• Flag early where market platform requirements or regulatory constraints affect deliverables.
• Lead your PMs directly and manage workload, quality, and growth.

Skills

Senior leadership

Local market fluency

Beauty/Prestige category

People management

Agency collaboration

Commercial acumen

Negotiation under pressure

Job description

WPP Production seeks a Category Lead who will drive priorities and delivery standards for a defined category across multiple markets, while acting as the local market lead for client relationships and day-to-day delivery. PMs report directly to you, and you’ll ensure governance, budget, and quality compliance across campaigns.

You will own adoptions of global tools to local platforms, coordinate with Media, and manage senior and junior team members to meet client expectations and timelines.