Account Director/ Senior Account Director (Luxury/ Beauty)

HOGARTH WORLDWIDE PTE LIMITED; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

WPP Production seeks a Category Lead who will drive priorities and delivery standards for a defined category across multiple markets, while acting as the local market lead for client relationships and day-to-day delivery. PMs report directly to you, and you’ll ensure governance, budget, and quality compliance across campaigns.

You will own adoptions of global tools to local platforms, coordinate with Media, and manage senior and junior team members to meet client expectations and timelines.

Qualifications

• 6+ years in account or category leadership within content production or adaptation, ideally agency-side.
• Genuine fluency in your local market: language, culture, and regulatory nuance.
• Beauty or prestige category experience.
• Experience managing AMs/PMs or junior team members directly, not just contributing individually.
• Experience partnering closely with a media agency to deliver genuinely integrated outcomes.
• Strong commercial acumen, i.e. comfortable with cost estimates, budgets, and contractual terms.
• Sound negotiation and problem-solving skills, exercised under real time pressure.

Responsibilities

• Drive priorities and delivery standards for your category across every market it touches.
• Build category-specific knowledge that outlasts any single campaign.
• Mirror the category-cluster model our media partner already runs, so category strategy and media planning move together, not separately.
• Review global and regional toolkits and judge, what can be adapted given local platform and regulatory requirements.
• Hold the line on brand compliance and quality even under deadline pressure.
• Serve as the single point of contact for adaptation and delivery in your market, brief through delivery.
• Own the local partnership and act as gatekeeper for commercial terms specific to your market.
• Ensure governance cadence is followed, e.g. weekly delivery syncs, monthly reviews.
• Identify and resolve local delivery challenges before they become client-facing issues.
• Make sure adaptation work is aligned to Media's confirmed plan, embed local platform knowledge
• Flag early where market platform requirements or regulatory constraints affect deliverables.
• Lead your PMs directly and manage workload, quality, and growth.

Skills

Senior leadership

Local market fluency

Beauty/Prestige category

People management

Agency collaboration

Commercial acumen

Negotiation under pressure

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.

The Role:

This is a double-hatted role: you lead a brand category across the region, and you are the local market lead where you're based. As Category Lead, you drive priorities and delivery standards for your category everywhere it operates, working with your counterparts in the other markets to keep quality and approach consistent. As Local Market Lead, you own the day-to-day client relationship in your market. You're the person the client calls, the one accountable for what gets delivered, and the person expected to know that market's language, platforms, and regulatory landscape well enough to catch problems before the client has to. PMs report directly to you.

What You'll Own

Category expertise

• Drive priorities and delivery standards for your category across every market it touches, not just your own
• Build category-specific knowledge that outlasts any single campaign
• Mirror the category-cluster model our media partner already runs, so category strategy and media planning move together, not separately

Quality and brand integrity

• Review global and regional toolkits and judge, realistically, what can be adapted and how given local platform and regulatory requirements
• Hold the line on brand compliance and quality even under deadline pressure

Local market ownership

• Serve as the single point of contact for adaptation and delivery in your market, brief through delivery
• Own the local partnership and act as gatekeeper for commercial terms specific to your market
• Ensure governance cadence is followed, e.g. weekly delivery syncs, monthly reviews, escalating on schedule rather than only when something breaks
• Identify and resolve local delivery challenges before they become client-facing issues

Alignment with Media

• Make sure adaptation work is aligned to Media's confirmed plan, not created independently and forced into it afterward
• Embed local platform and cultural knowledge into what gets adapted and how
• Flag early where a market's platform requirements or regulatory constraints affect what's realistically deliverable

Team leadership

• Lead your PMs directly and manage workload, quality, and growth
• Set a standard the team wants to meet, not just comply with
• Flex team capacity as volume and campaign complexity shift versus running a fixed structure regardless of demand

Commercial and operational rigor

• Own volume and budget scoping for your market — translating expected campaign volume into resourcing needs, and contributing meaningfully to forecasting and budgeting conversations
• Track performance against agreed KPIs, adjusting resourcing or approach as real demand data comes in
• Apply financial compliance procedures correctly as a matter of course

Escalation and judgement

• Act as the escalation point for your market — resolving what can be resolved locally, and knowing precisely what needs to go to the Regional Lead instead of guessing
• Bring recommended solutions to escalations, not just the problem

What You'll Need

• 6+ years in account or category leadership within content production or adaptation, ideally agency-side
• Genuine fluency in your local market: language, culture, and regulatory nuance
• Beauty or prestige category experience
• Experience managing AMs/PMs or junior team members directly, not just contributing individually
• Experience partnering closely with a media agency to deliver genuinely integrated outcomes
• Strong commercial acumen, i.e. comfortable with cost estimates, budgets, and contractual terms
• Sound negotiation and problem-solving skills, exercised under real time pressure

#LI-CT1

Why work here

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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