Regional B2B Marketing Lead — APAC & SEA

West Pharmaceutical Services, Inc; Singapore; Remote; SGD 70,000 - 110,000; Full time

Job summary

West Pharmaceutical Services, Inc. in Singapore seeks a Senior Marketing Specialist to support regional marketing across Japan, Taiwan, ANZ, and Southeast Asia from Singapore.

You will work with Commercial Leadership, Account Managers, and global teams to drive engagement, enablement, brand consistency and growth. The role requires 3–5 years in product marketing, preferably in pharma/B2B, and a Bachelor’s in Marketing or related field.

Qualifications

• Bachelor’s degree in Marketing or Business Administration or equivalent experience.
• 3–5 years in product/marketing, preferably in B2B pharma or healthcare.
• Experience translating technical product info into customer-focused materials.

Responsibilities

• Coordinate regional marketing campaigns across ROAP with distributor channels.
• Develop localized sales enablement materials and promotional assets.
• Plan and execute customer events, webinars, and trade shows.
• Support market segmentation and regional communications efforts.
• Ensure programs align with brand standards and compliance requirements.

Skills

B2B Marketing

Pharma Marketing

Project Management

Cross-Functional Collaboration

Marketing Campaigns

Event Planning

CRM / Marketing Automation

Education

Bachelor's degree in Marketing or Business Administration

Tools

Marketing Automation

CRM

Event Management Tools

Webinar Platforms

Digital Campaign Platforms

Job description

West Pharmaceutical Services, Inc. in Singapore seeks a Senior Marketing Specialist to support regional marketing across Japan, Taiwan, ANZ, and Southeast Asia from Singapore.

You will work with Commercial Leadership, Account Managers, and global teams to drive engagement, enablement, brand consistency and growth. The role requires 3–5 years in product marketing, preferably in pharma/B2B, and a Bachelor’s in Marketing or related field.