Lead, Product Sales Proposition

Prudential Assurance Company Singapore; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Prudential Assurance Company Singapore is seeking a seasoned Sales Proposition Lead to translate product strategy into customer-centric, commercially effective propositions that drive distribution success. The role connects Product, Distribution, Marketing and Customer teams to craft value propositions, sales narratives and commercialization plans that bolster customer relevance and business growth.

Responsibilities include developing distributor propositions across Protection, Health, Wealth

Qualifications

• 8-15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments.
• Experience developing customer value propositions, sales narratives, campaign concepts or go-to-market strategies.
• Proven track record supporting product launches, commercialization initiatives or distribution campaigns.
• Strong stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.
• Excellent communication, presentation and storytelling capabilities.
• Ability to translate complex product features into clear customer benefits and distributor-friendly messages.

Responsibilities

• Develop distributor propositions that support business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into compelling value propositions and sales narratives.
• Drive proposition development for new product launches, campaigns and strategic initiatives.
• Create proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution.
• Work with Product, Marketing, Customer, Training and Distribution teams to deliver commercially effective solutions.
• Gather and incorporate distributor feedback to strengthen proposition relevance and sales effectiveness.
• Monitor competitor propositions, market developments and distribution feedback to improve competitive positioning.
• Support launch readiness by shaping key messages, sales enablement content and distributor engagement materials.
• Recommend proposition enhancements based on business performance, customer insights and market feedback.
• Manage cross-functional stakeholders to ensure alignment, clarity and successful delivery of proposition initiatives.
• Support business planning and campaign development through proposition-led growth recommendations.

Skills

Proposition Development

Product Marketing

Distribution Strategy

Product Management

Customer Strategy

Sales Enablement

Stakeholder Management

Communication

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Sales Proposition Lead is responsible for translating product strategy and product proposition into compelling, customer‑centric and commercially effective propositions that drive distribution success. The role bridges Product, Distribution, Marketing and Customer teams to develop value propositions, sales narratives and commercialization plans that strengthen customer relevance, competitive positioning and business growth.

Key Responsibilities

• Develop distributor propositions that support business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into compelling value propositions and sales narratives.
• Drive proposition development for new product launches, campaigns and strategic initiatives.
• Create proposition frameworks, sales stories, messaging platforms and commercialization plans to support go‑to‑market execution.
• Work with Product, Marketing, Customer, Training and Distribution teams to deliver commercially effective solutions.
• Gather and incorporate distributor feedback to strengthen proposition relevance and sales effectiveness.
• Monitor competitor propositions, market developments and distribution feedback to improve competitive positioning.
• Support launch readiness by shaping key messages, sales enablement content and distributor engagement materials.
• Recommend proposition enhancements based on business performance, customer insights and market feedback.
• Manage cross‑functional stakeholders to ensure alignment, clarity and successful delivery of proposition initiatives.
• Support business planning and campaign development through proposition‑led growth recommendations.

Skills & Experience

Required Experience

• 8-15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments.
• Experience developing customer value propositions, sales narratives, campaign concepts or go‑to‑market strategies.
• Proven track record supporting product launches, commercialization initiatives or distribution campaigns.
• Strong stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.
• Excellent communication, presentation and storytelling capabilities.
• Ability to translate complex product features into clear customer benefits and distributor‑friendly messages.

Preferred Experience

• Experience working with Agency, Bancassurance, Financial Advisory or broker distribution models.
• Experience in customer insight, proposition testing, distributor feedback programmes or customer research.
• Exposure to sales enablement, training content, campaign development or product launch communication.
• Regional or multinational insurance experience is advantageous.
• Experience preparing senior management presentations or proposition papers for governance forums.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part‑time / fixed‑term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third‑party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.