Product Sales Proposition

Prudential Assurance Company Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Prudential Assurance Company Singapore seeks a Sales Proposition Manager / Senior Manager to translate product strategy into compelling propositions for Protection, Health, Wealth and Retirement. You will partner with Product, Distribution, Marketing and Customer teams to craft value propositions, sales narratives and commercialization plans that strengthen market relevance and drive growth.

The role requires 5–15 years in Life Insurance or Financial Services, with hands-on experience in

Qualifications

• 5–15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement.
• Hands-on experience developing value propositions, sales narratives, campaign concepts or go-to-market materials.
• Experience supporting product launches, commercialization initiatives or distribution campaigns.
• Strong project coordination, stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.

Responsibilities

• Develop propositions that drive growth across Protection, Health, Wealth and Retirement.
• Translate customer insights, market trends and product features into clear value propositions and sales narratives.
• Develop proposition content for new product launches, and strategic initiatives under the direction of the Sales Proposition Lead.
• Prepare proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution.
• Coordinate with Product, Marketing, Customer, Training and Distribution teams to deliver agreed proposition initiatives.
• Gather, synthesize and incorporate distributor feedback to improve proposition relevance and sales effectiveness.
• Conduct competitor and market reviews and provide insights to strengthen positioning.
• Support launch readiness by developing key messages, sales enablement content and distributor engagement materials.
• Track proposition performance and recommend enhancements based on business results, customer insights and market feedback.
• Manage assigned workstreams and stakeholders, escalating key issues and decisions to the Sales Proposition Lead.
• Prepare analysis, recommendations and management materials to support business planning and proposition-led growth decisions.

Skills

Proposition development

Product marketing

Distribution strategy

Product management

Customer strategy

Sales enablement

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Sales Proposition Manager / Senior Manager supports the Sales Proposition Lead in translating product strategy and product propositions into compelling, customer-centric and commercially effective propositions that drive distribution success. Working across Product, Distribution, Marketing and Customer teams, the role develops value propositions, sales narratives and commercialization plans that strengthen customer relevance, competitive positioning and business growth.

Key Responsibilities

• Support the Sales Proposition Lead in developing propositions that drive business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into clear value propositions and sales narratives.
• Develop proposition content for new product launches, and strategic initiatives under the direction of the Sales Proposition Lead.
• Prepare proposition frameworks, sales stories, messaging platforms and commercialization plans to support go-to-market execution.
• Coordinate with Product, Marketing, Customer, Training and Distribution teams to deliver agreed proposition initiatives.
• Gather, synthesize and incorporate distributor feedback to improve proposition relevance and sales effectiveness.
• Conduct competitor and market reviews and provide insights to strengthen positioning.
• Support launch readiness by developing key messages, sales enablement content and distributor engagement materials.
• Track proposition performance and recommend enhancements based on business results, customer insights and market feedback.
• Manage assigned workstreams and stakeholders, escalating key issues and decisions to the Sales Proposition Lead.
• Prepare analysis, recommendations and management materials to support business planning and proposition-led growth decisions.

Skills & Experience

Required Experience

• 5–15 years of experience in Life Insurance, Wealth Management or Financial Services, with the level of appointment determined by relevant experience.
• Experience in Proposition Development, Product Marketing, Distribution Strategy, Product Management, Customer Strategy or Sales Enablement.
• Good understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments.
• Hands-on experience developing value propositions, sales narratives, campaign concepts or go-to-market materials.
• Experience supporting product launches, commercialization initiatives or distribution campaigns.
• Strong project coordination, stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.