Programmatic Revenue & Performance Strategy Lead

SPH Media; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SPH Media in Singapore is seeking a commercially minded digital media professional who understands how programmatic advertising, publisher inventory and performance solutions work together to grow revenue.

You will connect data, platform performance and client needs to turn insights into practical actions that improve yield, pricing and the performance proposition across Sales, Ad Products, Campaign Operations, Data and Technology.

Qualifications

• 5–8 years of experience in programmatic sales, publisher monetisation, digital media strategy, ad operations, yield management or performance advertising.
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, exchanges, deal types, pricing and publisher economics.
• Proven ability to connect inventory and campaign data to commercial actions and revenue outcomes.
• Experience developing client solutions, supporting pitches or working closely with commercial teams.
• Strong analytical ability and confidence working with dashboards and large datasets.
• Familiarity with Tableau or Looker Studio; SQL knowledge is advantageous but not essential.
• Able to communicate complex issues clearly and influence both technical and commercial stakeholders.

Responsibilities

• Yield and Inventory Strategy: analyse revenue opportunities by reviewing inventory supply, demand and eCPM trends.
• Performance Proposition and Commercial Growth: develop performance-led solutions and support pitches with Sales.
• Performance Intelligence and Optimisation: build a consolidated view of performance and turn data into actionable recommendations.
• Cross-Functional Leadership: collaborate across Commercial, Sales, Ad Products, Campaign Operations, Data and Technology and present clear recommendations to leadership.
• Measures of Success: improve utilisation and yield of SPH Media’s digital inventory and growth in programmatic revenue.

Skills

Programmatic sales

Publisher monetisation

Digital media strategy

Ad operations

Yield management

Performance advertising

Tools

Tableau

Looker Studio

SQL

Job description

SPH Media in Singapore is seeking a commercially minded digital media professional who understands how programmatic advertising, publisher inventory and performance solutions work together to grow revenue.

You will connect data, platform performance and client needs to turn insights into practical actions that improve yield, pricing and the performance proposition across Sales, Ad Products, Campaign Operations, Data and Technology.