Product Owner - AI Retail GrowthRegional

Fuku; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Fuku in Singapore seeks a Product Owner to own end-to-end build from discovery to data and recommendation architecture powering personalized, channel-agnostic sales. You’ll work with internal and external partners, underwriting, and country teams, reporting to the Head of AI Retail & Customer, APAC.

The role demands 6–8+ years in product management, hands-on agile delivery, and a strong eye for conversion-focused UX within regulated insurance/fintech contexts.

Qualifications

• 6–8+ years in product management or ownership, shipping consumer-facing digital products.
• Experience building Digital/AI-powered customer journeys, not just familiarity with AI tools.
• Strong grasp of agile delivery and writing detailed specs for external dev teams.
• Knowledge of insurance products and regulatory considerations.
• Excellent stakeholder management across strategy, tech delivery, and country teams.

Responsibilities

• Own the product roadmap and backlog for the AI-led retail sales channel.
• Translate vision into user stories, acceptance criteria, and prioritized sprints with agencies.
• Design and iterate the conversational purchase experience balancing conversion and compliance.
• Define data architecture and business logic for data-driven add-ons and cross-sell.
• Ensure a channel-agnostic architecture across web, WhatsApp, app, and partner channels.
• Work with underwriting, pricing, and compliance to stay within guardrails.
• Define and track success metrics to drive the roadmap.
• Act as day-to-day contact to internal and external build partners, managing scope and timelines.
• Scope regional rollout, identifying reusable vs market-specific elements.

Skills

Product ownership

Agile delivery

Stakeholder management

Conversion-focused UX

Regulatory awareness

Ambiguity tolerance

Bilingual English/ Mandarin

External dev team lead

Job description

We’re looking for a Product Owner who will own the end-to-end build: from conversational discovery and purchase flows to the underlying data and recommendation architecture that powers personalized, channel-agnostic sales.
This is a hands-on, build-and-ship role reporting into the region, working closely with internal and external development partners, underwriting, and country teams.
This role reports to Head of AI Retail & Customer, APAC.

What the Role Does

• Own the product roadmap and backlog for the AI-led retail sales channel
• Translate vision into user stories, acceptance criteria, and prioritized sprints, working directly with internal and external development agencies
• Design and iterate the conversational purchase experience - balancing conversion, trust, and regulatory/compliance requirements in insurance sales
• Define the data architecture and business logic behind data-driven add-on and cross-sell recommendations
• Ensure the channel is built on a channel-agnostic architecture that can extend beyond web to WhatsApp, app, and partner channels
• Partner with underwriting, pricing, and compliance to make sure the AI-driven journey stays within risk and regulatory guardrails
• Define and track success metrics and use them to drive the product roadmap
• Act as the day-to-day counterpart to the internal and external build partner, managing scope, timelines, and quality
• Scope the path to regional rollout, capturing what’s reusable vs. market-specific

What we’re looking for

• 6–8+ years in product management/product ownership, ideally with experience shipping consumer-facing digital products in insurance, fintech, or e-commerce
• Direct experience building or owning Digital and/or AI-powered customer journeys - not just familiarity with AI tools
• Strong grasp of agile delivery - comfortable writing detailed specs and managing an external dev team, not just running ceremonies
• Working knowledge of how insurance products and financial regulations
• Sharp instincts for conversion-focused UX and where friction genuinely matters vs. where it’s a compliance non-negotiable
• Comfortable operating with ambiguity - this is a 0-to-1 build, not an existing product with a mature backlog
• Excellent stakeholder management - this role sits between strategy, tech delivery, core insurance operations, and country teams
• Bilingual language capabilities (Mandarin and English fluency)

Location

Hong Kong (P1), Singapore (P2) or Malaysia (P2)