Product Marketing Manager: Strategy, P&L & Campaigns

Fast Retailing Co., Ltd.; Singapore; Presencial; SGD 140.000 - 190.000; Jornada completa

Descripción de la vacante

UNIQLO Singapore seeks a Product Marketing Manager to lead end-to-end marketing strategy and execution, bridging brand storytelling with commercial performance. The role demands strategic thinking, operational excellence, and a hands-on approach to campaign development in a fast-paced retail environment.

You will own annual and seasonal planning, analyze P&L impacts, and collaborate with regional teams to deliver cohesive product storytelling across digital, in-store, and activation channels.

Formación

• Min 8 years of solid marketing experience in retail or related industries.
• Experience leading annual, seasonal, and weekly planning and campaigns.
• Strong commercial acumen including ROI analysis.
• Able to collaborate with regional/global stakeholders.

Responsabilidades

• Lead development of annual, seasonal, and monthly marketing strategy aligned with business targets.
• Translate ambition into yearly building blocks, seasonal frameworks and monthly calendars.
• Drive product storytelling and campaigns across digital, in-store, PR and activation channels.
• Act as bridge between marketing, merchandising, in-store, store operations and e-commerce teams.

Conocimientos

Marketing strategy

Campaign execution

P&L analysis

Leadership

Retail/fashion experience

Descripción del empleo

UNIQLO Singapore seeks a Product Marketing Manager to lead end-to-end marketing strategy and execution, bridging brand storytelling with commercial performance. The role demands strategic thinking, operational excellence, and a hands-on approach to campaign development in a fast-paced retail environment.

You will own annual and seasonal planning, analyze P&L impacts, and collaborate with regional teams to deliver cohesive product storytelling across digital, in-store, and activation channels.