Product Marketing Manager

Fast Retailing Co., Ltd.; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

UNIQLO Singapore seeks a Product Marketing Manager to lead end-to-end marketing strategy and execution, bridging brand storytelling with commercial performance. The role demands strategic thinking, operational excellence, and a hands-on approach to campaign development in a fast-paced retail environment.

You will own annual and seasonal planning, analyze P&L impacts, and collaborate with regional teams to deliver cohesive product storytelling across digital, in-store, and activation channels.

Qualifications

• Min 8 years of solid marketing experience in retail or related industries.
• Experience leading annual, seasonal, and weekly planning and campaigns.
• Strong commercial acumen including ROI analysis.
• Able to collaborate with regional/global stakeholders.

Responsibilities

• Lead development of annual, seasonal, and monthly marketing strategy aligned with business targets.
• Translate ambition into yearly building blocks, seasonal frameworks and monthly calendars.
• Drive product storytelling and campaigns across digital, in-store, PR and activation channels.
• Act as bridge between marketing, merchandising, in-store, store operations and e-commerce teams.

Skills

Marketing strategy

Campaign execution

P&L analysis

Leadership

Retail/fashion experience

Job description

Overview: The Product Marketing Manager is responsible for leading end-to-end product marketing strategy and execution, connecting compelling brand storytelling with commercial performance. This role requires a strong balance of strategic thinking and operational excellence, with the ability to develop annual and seasonal marketing frameworks while maintaining close oversight of executional details. The ideal candidate is commercially astute, highly analytical, detail-oriented, and adaptable in a fast-paced retail environment. They should embody UNIQLO's values of simplicity, quality, discipline, customer focus, and continuous improvement.

Primary Duties - Annual, Seasonal, and Monthly Planning

• Develop and lead annual, seasonal, and monthly marketing strategy aligned with company business targets (total company number and categories importance).
• Translate mid-term ambition into yearly building blocks, seasonal frameworks, and monthly campaign calendar.
• Ensure product focus aligns with sales priorities, inventory strategy, and growth ambitions.

P&L Ownership & Commercial Alignment

• Read, interpret, and analyze P&L statement to understand revenue drivers, cost structure, and profitability.
• Connect marketing initiatives to sales performance and gross margin improvement.
• Proactively identify business gaps and recommend marketing interventions to improve product sell-through.
• Monitor campaign ROI and performance KPIs, providing clear post-campaign analysis and actionable insights.

Product Storytelling & Campaign Execution

• Lead development of product-focused campaign that highlight innovation, fabric, functionality, and LifeWear philosophy.
• Ensure consistent and compelling storytelling across digital, in-store, PR and activation channels.
• Maintain high attention to detail in visual output, messaging, and execution quality.
• Be hands-on in campaign development, production discussion, and rollout monitoring.

Cross-Functional Leadership

• Act as a bridge between marketing, merchandising, in-store, store operation and e-commerce team.
• Ensure marketing timelines support store operations and product launches effectively.
• Guide team members to execute with discipline and excellence.

Team Management & Capacity Building

• Lead and mentor product marketing team members.
• Instill strong ownership mindset, detail orientation, and continuous improvement culture.
• Foster a high-performance, collaborative improvement.

Cultural Alignment & Adaptability

• Embrace and role-model UNIQLO’s Japanese-rooted culture: humility, discipline, speed, and accountability.
• Demonstrate strong adaptability within a structured yest fast-paced organization.
• Be open minded, receptive to feedback, and committed to constant refinement.

Qualifications/Requirements

• Min 8 years of solid marketing experience, preferably within retail, FMCG, consumer goods, fashion, lifestyle, or related industries
• Experience in multinational organizations is highly preferred, with proven ability to collaborate effectively with regional and global stakeholders
• Demonstrated experience leading annual/monthly/weekly business planning, seasonal marketing frameworks and integrated campaign execution
• Strong commercial acumen, including the ability to analyze P&L statements, business performance metrics and marketing ROI
• Highly detail-oriented and execution-focused, with a willingness to remain close to operational execution
• Resilience, adaptable and comfortable working in a fast-paced environment
• Passion for fashion, retail, consumer behaviour and evolving market trends

UNIQLO is looking for ambitious and hardworking individuals for retail associate positions at our stores all across Singapore. We are committed to providing a rewarding workplace filled with challenges and opportunities, where personal growth, responsibility and achievement are limited only by one's efforts and abilities. All of our retail associates, including newly hired part-time staff members, are encouraged to take on greater responsibility and rise within our organization to the position of store manager. We offer training, salary increases, and unlimited growth potential to those who are dedicated to creating discernible change in the lives of our customers.