Product Marketing Lead: Menu Innovation & Launch

Bigbitecompany Global Pte. Ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Bigbitecompany Global Pte. Ltd. in Singapore seeks a seasoned leader to drive menu and product development, aligning with brand direction and market trends.

You will identify emerging food trends, develop concepts and launch strategies for LTOs and seasonal campaigns, and coordinate with Culinary, Operations and SCM teams to ensure smooth product rollouts.

The role also oversees pricing, profitability, and performance monitoring to optimize menu success and guest satisfaction.

Qualifications

• 5 - 8 years of experience in F&B or lifestyle brands.
• Strong understanding of menu positioning, pricing strategy, and product profitability.
• Experience in seasonal campaigns, limited-time offers (LTOs), and menu/product innovation projects.
• Passion for food culture, hospitality, and brand storytelling.

Responsibilities

• Lead menu and product development initiatives aligned with brand direction and market trends.
• Identify emerging food and consumer trends to support product innovation and menu strategy.
• Develop product concepts, positioning, and launch strategies for LTO and seasonal campaigns.
• Coordinate cross-functionally with Culinary, Operations, and SCM teams to ensure smooth product launches.
• Manage menu pricing strategy, profitability review, and competitive market analysis.
• Manage end-to-end product launch preparation, including timelines, SOP readiness, training coordination, and communication materials.
• Monitor guest feedback, sales performance, and market response to optimize product performance.

Skills

Menu development

Trend analysis

Pricing strategy

Cross-functional coordination

Product launch

Brand storytelling

Job description

Bigbitecompany Global Pte. Ltd. in Singapore seeks a seasoned leader to drive menu and product development, aligning with brand direction and market trends.

You will identify emerging food trends, develop concepts and launch strategies for LTOs and seasonal campaigns, and coordinate with Culinary, Operations and SCM teams to ensure smooth product rollouts.

The role also oversees pricing, profitability, and performance monitoring to optimize menu success and guest satisfaction.