Marketing Executive

CANTAL ELECTRIC PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

CANTAL ELECTRIC PTE. LTD. is seeking a motivated Marketing Executive to develop and execute marketing initiatives, promote products and services, and strengthen our brand presence in the electrical engineering sector.

The role requires collaboration with sales, engineering, and projects teams to translate technical information into market-facing content, manage marketing collaterals, and support events and partnerships. A degree in Marketing or related field is preferred.

Qualifications

• Diploma or degree in Marketing, Business, or Electrical Engineering.
• Minimum 1 year of B2B marketing experience.
• Proficiency with digital marketing tools such as LinkedIn, Canva, EDM, Adobe Photoshop, Illustrator, and WordPress.
• Strong written and verbal communication skills, and organizational abilities.

Responsibilities

• Conceptualize and execute marketing initiatives aligned with business objectives.
• Strengthen corporate brand identity across communication channels.
• Support internal communications and employer branding initiatives.
• Optimize digital marketing: LinkedIn, EDMs, SEO, and website content.

Education

Diploma or Degree in Marketing

Tools

LinkedIn

Canva

EDM

Adobe Photoshop

Illustrator

WordPress

SEO

Job description

Job Summary

We are looking for a motivated and driven Marketing Executive to join our team in the electrical engineering industry. This role will be responsible to develop and execute marketing initiatives to promote our products and services, strengthen our brand presence, and contribute to the overall organization goals.

Responsibilities:

• Conceptualize, develop, and implement marketing activities that align with the company's business objectives.
• Maintain and strengthen corporate brand identity across all communication channels.
• Support internal communications and employer branding initiatives.
• Optimize digital marketing efforts including LinkedIn, EDMs, SEO, and website content.
• Manage marketing collaterals and online channels such as brochures, catalogues, newsletters, website content, and email campaigns.
• Plan, organize, and execute exhibitions, technical seminars, customer engagement events, and strategic partnerships.
• Coordinate with external vendors, partners, and industry associations for event execution.
• Work closely with management to support strategic initiatives and corporate presentations.
• Coordinate with engineering and technical teams to translate technical information into market-facing content.
• Coordinate closely with internal departments such as sales, engineering, projects and others to ensure effective execution of marketing initiatives.
• Support tender-related marketing materials and specification positioning strategies.
• Prepare marketing reports for management review.
• Conduct market research to stay updated on industry trends, regulatory developments, customer preferences etc.
• Support resolution of customer complaints by recommend corrective actions and verify outcomes when necessary.
• Recommend and implement continuous improvements to enhance overall marketing performance.
• Take proactive measures to identify and prevent potential marketing issues.
• Any other relevant tasks as assigned by superior.

Requirements:

• Diploma or Degree in Marketing, Business, or Electrical Engineering.
• Minimum 1 year of B2B marketing experience, preferably in a related industry.
• Proficiency in digital marketing tools and platforms such as LinkedIn, Canva, EDM, Adobe Photoshop, Illustrator, and WordPress.
• Strong written and verbal communication skills.
• Excellent organizational and time management skills.
• Ability to work independently or collaboratively within a team.
• Business acumen to understand customer needs and identify market opportunities.
• Positive, resourceful, and proactive to problem-solving and decision-making.