Product Manager – Cross-Sell & Nudges (Pre-Booking)

Traveloka; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Traveloka is recruiting a Product Manager – Cross Sell for Pre-Booking & Nudges to help travellers discover and book relevant products across mobile and web surfaces.

You will own two connected domains: Pre-Booking Cross Sell and Cross Sell Nudges, leading strategy, roadmap, and measurable outcomes while partnering with Engineering, Data, and Marketing teams to shape the broader Cross Sell direction.

Qualifications

• At least 5 years of product management experience, with independent ownership of a meaningful consumer product, platform, or domain.
• Proven ability to structure ambiguous problems and drive initiatives from strategy through delivery, measurement, and iteration.
• Sound product judgment, balancing customer needs, commercial outcomes, technical feasibility, operational complexity, and long-term trust.
• Experience using customer research, product analytics, and experimentation to guide decisions and evaluate outcomes.
• Ability to work effectively with Engineering and Data partners on decision logic, instrumentation, dependencies, failure cases, and system trade-offs.
• Strong stakeholder management with demonstrated accountability for results.

Responsibilities

• Strategic Roadmap Ownership: Define and execute the strategy and prioritised roadmap for Pre-Booking Cross Sell and Nudges, translating ambiguous requests into clear customer problems and measurable product opportunities.
• Pre-Booking Experience Optimisation: Improve the decision logic and experiences that surface complementary products during booking, balancing offer relevance, commercial value, usability, and primary booking conversion.
• Cross Sell Nudges: Develop engagement across push notifications, email, WhatsApp, My Inbox, and in-app placements. Optimise audience selection, timing, sequencing, frequency, suppression, content, and destination experiences to support trip completion.
• End-to-End Execution: Lead discovery, prioritisation, product definition, delivery, launch, and continuous improvement in partnership with Engineering, Design, Data, Martech, Marketing, and other product verticals.
• Data-Driven Decision Making: Establish success metrics, instrumentation, A/B experiments, and customer experience guardrails to measure incremental impact and distinguish genuine improvements from traffic or attribution effects.
• Stakeholder Alignment & Innovation: Resolve dependencies, influence partners without formal authority, and contribute to broader Cross Sell priorities. Apply AI thoughtfully to improve research, analysis, prototyping, and communication.

Job description

Traveloka is recruiting a Product Manager – Cross Sell for Pre-Booking & Nudges to help travellers discover and book relevant products across mobile and web surfaces.

You will own two connected domains: Pre-Booking Cross Sell and Cross Sell Nudges, leading strategy, roadmap, and measurable outcomes while partnering with Engineering, Data, and Marketing teams to shape the broader Cross Sell direction.