Product Manager - Cross Sell Singapore, Singapore Regular 2026.10.21

Traveloka; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Traveloka is seeking a Product Manager – Cross Sell for Pre-Booking & Nudges to own two connected domains across mobile and web. You will shape strategy, define a prioritised roadmap, and work with Engineering, Data, and Marketing to deliver relevant offers and personalised communications.

You will balance commercial value with user trust, apply experimentation, and drive end-to-end delivery from discovery to launch.

Qualifications

• 5+ years of product management experience with ownership of consumer products or platforms.
• Ability to structure ambiguous problems and drive strategy to delivery.
• Strong judgment balancing customer needs, value, feasibility and trust.
• Experience using customer research, analytics, and experimentation to guide decisions.

Responsibilities

• Define and own roadmap for Pre-Booking Cross Sell and Nudges.
• Collaborate with Engineering, Data, Martech, Marketing and other teams.
• Lead discovery, prioritization, definition, delivery, and launch end-to-end.
• Establish success metrics, instrumentation, A/B testing, and guardrails.

Skills

Product management

Strategic roadmapping

Stakeholder management

Data-driven decision making

Experimentation

Tools

SQL

Amplitude

Tableau

Job description

Join Traveloka and channel your passion into a rewarding career

About Traveloka Traveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.

Job Description

Job ID: MJ000417

About the Role

Traveloka is seeking a Product Manager – Cross Sell for Pre-Booking & Nudges to help travellers discover and book relevant products and services throughout their trip journey across mobile and web platforms.

You will own two connected domains: Pre-Booking Cross Sell, which surfaces complementary offers during booking, and Cross Sell Nudges, which reconnects with travellers through timely, personalised communication before and after booking.

This is an independent individual contributor role with end-to-end ownership of strategy, roadmap, and outcomes. You will bring clarity to a complex portfolio, balance commercial opportunities with customer relevance and trust, and partner with the Cross Sell Product Lead to shape the broader Cross Sell direction.

Key Responsibilities

• Strategic Roadmap Ownership: Define and execute the strategy and prioritised roadmap for Pre-Booking Cross Sell and Nudges, translating ambiguous requests into clear customer problems and measurable product opportunities.
• Pre-Booking Experience Optimisation: Improve the decision logic and experiences that surface complementary products during booking, balancing offer relevance, commercial value, usability, and primary booking conversion.
• Cross Sell Nudges: Develop engagement across push notifications, email, WhatsApp, My Inbox, and in-app placements. Optimise audience selection, timing, sequencing, frequency, suppression, content, and destination experiences to support trip completion.
• End-to-End Execution: Lead discovery, prioritisation, product definition, delivery, launch, and continuous improvement in partnership with Engineering, Design, Data, Martech, Marketing, and other product verticals.
• Data-Driven Decision Making: Establish success metrics, instrumentation, A/B experiments, and customer experience guardrails to measure incremental impact and distinguish genuine improvements from traffic or attribution effects.
• Stakeholder Alignment & Innovation: Resolve dependencies, influence partners without formal authority, and contribute to broader Cross Sell priorities. Apply AI thoughtfully to improve research, analysis, prototyping, and communication.

Requirements & Qualifications

• At least 5 years of product management experience, with independent ownership of a meaningful consumer product, platform, or domain.
• Proven ability to structure ambiguous problems and drive initiatives from strategy through delivery, measurement, and iteration.
• Sound product judgment, balancing customer needs, commercial outcomes, technical feasibility, operational complexity, and long-term trust.
• Experience using customer research, product analytics, and experimentation to guide decisions and evaluate outcomes.
• Ability to work effectively with Engineering and Data partners on decision logic, instrumentation, dependencies, failure cases, and system trade-offs.
• Strong stakeholder management with demonstrated accountability for results.

Preferred Qualifications

• Experience in consumer technology, ecommerce, travel, marketplaces, fintech, or another large digital product environment.
• Background in cross sell, recommendations, personalisation, lifecycle engagement, or consumer growth.
• Familiarity with rules engines, decision systems, experimentation platforms, or multichannel communication.
• Experience across mobile app, mobile web, and desktop web within a matrix organisation.
• Proficiency with analytics tools such as SQL, Amplitude, Tableau, or similar platforms.

At Traveloka, we firmly believe in equal opportunities for all because diversity drives creativity and excellence. We encourage individuals from diverse backgrounds to apply for opportunities with us. Our hiring decisions are based on qualifications and merit in accordance with a fair and transparent process, regardless of race, ethnicity, religion, sex, gender identity, sexual orientation, age, marital status, disability, military service, or any other aspect of diversity. Join us in our mission to transform the travel industry and embrace the values that drive us to innovate and serve customers worldwide.