Product Manager

Anker Innovations; Singapore; On-site; SGD 55,000 - 95,000; Full time

Job summary

Anker Innovations is seeking a go-to-market focused product marketing professional to lead end-to-end GTM for eufy smart home and soundcore audio lines in Singapore. You will own GTM strategy, pricing, channel development and launch cadence, collaborating with HQ product/R&D and regional Sales & Marketing teams.

You will analyze performance across Shopee, Lazada, the brand website and offline distributors to shape sell-through plans and product mix.

Qualifications

• 1–3 years GTM, PMM, channel ops or commercialization in CE/IoT/consumer electronics.
• DTC website ops or familiarity with Shopee/Lazada regionally.
• Strong project management and multi-tasking ability.
• Good data sensitivity and analytical skills (Excel/data tools).
• Excellent bilingual communication in English and Chinese.

Responsibilities

• Partner with HQ and regional Sales & Marketing to ensure accurate product positioning and high-impact marketing execution.
• Analyze performance across Shopee, Lazada, DTC site, and offline channels to shape sell-through plans and product mix strategies.
• Track PLC, forecast vs. actual sell-out, and collaborate with supply chain to maintain healthy inventory levels.
• Monitor regional market trends, user profiles, and competitor movements.
• Synthesize feedback into insights to inform product iteration and pricing strategy.
• Bridge HQ and frontline teams, coordinating display resources and device samples.

Skills

GTM strategy

Product marketing

Channel operations

Data analysis

English & Chinese

Project management

Excel

Tools

Excel

Job description

Anker Innovations is a global leader in consumer electronics and smart hardware. We own globally recognized brands including eufy (smart home, security, cleaning) and soundcore (audio). Through relentless innovation and deep user insight, we create technology-driven experiences that make everyday life smarter.

About the Role

Lead the end-to-end go-to-market for eufy smart home and soundcore audio product lines — GTM strategy, pricing, channel development, and launch cadence.

Responsibilities

• Partner with HQ (product, R&D) and local/regional Sales & Marketing teams to ensure accurate product positioning, localized PR, and high-impact marketing execution.
• Analyze performance across online platforms (Shopee, Lazada and other regional e-commerce), DTC brand website, and offline retail/distribution channels (CE Retail / Distribution) to shape targeted sell-through plans and differentiated product mix strategies.
• Track product lifecycle (PLC), monitor sales forecast vs. actual sell-out, and partner with supply chain to maintain healthy inventory levels (DOI).
• Monitor regional market trends, user profiles, and competitor movements (e.g., Matter smart home protocol, wireless audio and acoustic technology trends).
• Synthesize channel user feedback and data analysis into actionable insights to feed product iteration and pricing strategy optimization.
• Act as the bridge between HQ and frontline business lines, following through on display resources, marketing materials shipment, and sample device management.

Qualifications

• 1–3 years of GTM, product marketing (PMM), channel operations, or commercialization experience in consumer electronics (CE), mobile, smart hardware, IoT smart home, or audio categories.
• DTC brand website operations experience, or familiarity with regional e-commerce platform logic (Shopee / Lazada).
• Strong project management skills with proven multi-tasking ability.
• Good data sensitivity and analytical skills (Excel / data tools for sell-in/sell-out and ROI analysis).
• Excellent bilingual communication in English and Chinese (used daily with HQ and cross-border teams).
• Able to be onboard in Singapore by mid-October 2026.

Preferred Skills

• Direct operating experience in eufy‑like categories (smart security / cleaning / lighting) or soundcore‑like categories (earbuds / speakers).
• Familiarity with Southeast Asia or Western consumer electronics online and offline retail channel systems.